Latest Stories

• Adblock-Nutzung gestiegen; Sourcepoint erhält ePrivacy-Siegel

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Mehr Adblocker-Einsatz in Deutschland; Sourcepoint bekommt ePrivacy-Siegel; Viewbility Benchmarks für Deutschland; und adsquare kooperiert mit Motionlogic. Mehr Adblocker: Deutsche User vor allem von Pop-ups genervt Die Zahl [...]

• Data Quality: Brands Must Contribute to a More Open & Secure Society

  8 years ago News

  

  Brands must ensure best practice is adhered to with regards to data quality. Writing exclusively for ExchangeWire, Jason Goodwin (pictured below), managing director, Experian Data Quality UK&I, Experian, explains that brands need to set an end goal for 2017: using their [...]

• Management Buyout for Ve Interactive; Channel 4 Introduce Audio-Personalised TV Ads

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ve Interactive saved by management buyout; Channel 4 and Innovid personalise audio ads; Viewability Measurement by comScore; IAB Video Ad Format survey; Sourcepoint [...]

• Re-Engaging Audiences with Privacy & Choice: Q&A with Ben Barokas, CEO, Sourcepoint

  8 years ago News

  

  There is much to consider for publishers in the throes of readying themselves for the GDPR and the ePrivacy Directive and, amidst everything, transparency will be absolutely key. Speaking with ExchangeWire, Ben Barokas, CEO and co-founder, Sourcepoint, explains that publishers [...]

• Creative Management Being Brought In-House for Control & Efficiency: Q&A with Victor Wong, Thunder

  8 years ago News

  

  Data is used in every aspect of advertising today. So, bringing technology in-house to utilise data for driving creative development and execution makes sense. ExchangeWire speak with Victor Wong (pictured below), CEO, Thunder, on the trend of marketers taking control [...]

• Viewability Boosts from Walled Gardens; Subtler Approaches to Online Advertising

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Viewability boosts from walled gardens; Subtler approaches to online advertising; and [...]

• Every CMO is Aware of the Need to Be on Mobile: Q&A with Thomas Pasquet, Ogury

  8 years ago News

  

  A flurry of recent reports show significant growth in mobile advertising spend. Despite this, marketing investment in mobile is still some way off reflecting the reality of media consumption habits. Thomas Pasquet, co-founder and COO at mobile data platform Ogury, explains why [...]

• Don't Put All Your Programmatic Video Eggs in One Basket

  8 years ago News

  

  There are myriad opportunities for publishers to leverage the growth of video. However, warns Ron Dick (pictured below), CEO and founder, Cedato, video in 2017 looks markedly different from when publishers first started testing the medium. Writing exclusively for ExchangeWire, Dick [...]

• Advertisers Demand Transparency & Accountability for In-Mobile Ad Spend: Q&A with Catherine Mylinh, Vungle

  8 years ago News

  

  Return on ad spend is always a top priority for any advertiser; and, as in-mobile advertising grows, performance metrics for the mobile vertical are just as important. ExchangeWire speak with Catherine Mylinh (pictured below), VP of marketing, Vungle, about how [...]

• APAC Firms Rank Brand Damage a Top Risk; China & Japan to Fuel Luxury Ad Spend

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC firms rank brand damage a top risk; China & Japan to fuel luxury ad spend; MobAir [...]