Latest Stories

• BRAVE to Lead the Way in Sustainability for Branding Campaigns Using Scope3 Data

  9 months ago News

  

  BRAVE, the leading supply-side platform (SSP), today (May 20th, 2024) unveiled its new deal with Scope3, the collaborative sustainability platform decarbonising media and advertising. Working with Scope3 is set to enrich BRAVE’s omnichannel inventory by making carbon emissions data accessible, [...]

• OpenAI Inks Data Deal with Reddit; Sony Warns AI Giants over Use of its Artists; Amazon Prime Video Becomes US’ Biggest Ad-Supported Streaming Platform  

  9 months ago News

  

  On today’s news digest: OpenAI Inks Data Deal with Reddit; Sony Warns AI Giants over Use of its Artists; Amazon Prime Video Becomes US’ Biggest Ad-Supported Streaming Platform   OpenAI has struck another deal, this time with social giant Reddit. The AI [...]

• The Responsible Marketing Agency’s Hannah Mirza on the UK Exiting Recession, Sustainable Ad Tech Partnerships, and Reddit’s New Content Policy 

  9 months ago Podcast

  

  On today’s episode of the MadTech Podcast, ExchangeWire’s John Still and Lindsay Rowntree are joined by Hannah Mirza, CEO at The Responsible Marketing Agency to discuss the latest in the worlds of media and marketing.  They delve into the UK’s recent [...]

• MadTech Sketch: The Mechanics of Curation

  9 months ago News

  

  Curation; everyone in ad tech is talking about it, but what does it actually mean for the industry? In this Sketch, Ciaran O’Kane looks at the mechanics of curation. Curation can be split into two parts - demand generation and activation, [...]

• Yahoo Academy Culminates with a Toughest-Ever Pitch-Off for Australian Charity ‘Musicians Making a Difference’

  9 months ago News

  

  Yahoo’s annual industry-leading talent programme, Yahoo Academy, has concluded, closing with a competitive pitch-off event for Musicians Making A Difference (MMAD).   Thirty delegates from Australia and Singapore’s media and advertising industry responded to the pitch brief, ‘Make MMAD famous’, utilising the [...]

• The Stack: OpenAI and Google Face Off in the AI Race; Big Tech Regulation Tightens in APAC 

  9 months ago News

  

  This week on The Stack: OpenAI and Google Face Off in the AI Race; Big Tech Regulation Tightens in APAC; the MadTech Daily This week, Google unveiled an updated AI-enhanced version of its world-leading Search. Among the new features announced, AI [...]

• Stagwell (STGW) & Nexxen Partner to Accelerate Seamless Audience Discovery for Marketers

  9 months ago News

  

  Stagwell, the challenger network built to transform marketing, and Nexxen, a global advertising technology company comprising unified demand-side and supply-side platforms, with deep expertise in video and connected TV (“CTV”), today (May 16th, 2024) announced a partnership to offer an [...]

• Google Unveils New Search; Netflix to Broadcast Christmas NFL Games; TikTok Creators Sue Ban Bill 

  9 months ago News

  

  On today’s news digest: Google Unveils New Search; Netflix to Broadcast Christmas NFL; TikTok Creators Sue Ban Bill  Google has unveiled a revamped, AI-enhanced version of its Search. AI Overviews will provide AI-generated answers which appear at the top of a [...]

• How Tech Can Redefine the Big Match Experience for Sports Fans

  9 months ago News

  

  As sport fanbases become more and more global, how can advertising help cater to the hardcore fans across different timezones. Cyril Louis, Global Executive Creative Director, LePub Singapore Giwoun Park, Marketing Director, HEINEKEN Korea discuss the power of sport, and [...]

• Amplified Intelligence Launches New Self-Serve Measurement Tool 

  9 months ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has today (15th May, 2024) debuted a new self-service iteration of its attentionPROVE® solution. Launching in multiple global markets – including the US, UK, and Australia – the tool will empower agencies [...]