Latest Stories

• Big Tech Regulation Tightens in APAC; Social Video Spend Growing; Reddit Rolls Out New Public Data Policy 

  9 months ago News

  

  On today’s news digest: Big Tech Regulation Tightens in APAC; Social Video Spend Growing; Reddit Rolls Out New Public Data Policy  The regulation of big tech is tightening in several countries in the APAC region. Japan, South Korea and Australia are [...]

• VideoElephant Appoints New VP Of Streaming Partnerships To Accelerate Development Of Free Ad-Supported Streaming TV Services  

  9 months ago News

  

  VideoElephant CEO Stephen O’Shaughnessy today (9th May, 2024) announced that Preeya Naul is joining the company as vice president, streaming partnerships. In this newly-created position, Naul will be charged with expanding the distribution of the company’s O&O FAST channels as [...]

• The Stack: TikTok Files Lawsuit Against US Gov; AI Forges Publisher Group Partnership 

  9 months ago News

  

  This week on The Stack: TikTok Files Lawsuit Against US Gov; AI Forges Publisher Group Partnership; OpenAI Releases Deepfake Detector, plus: today's episode of the MadTech Daily Podcast. Another week, another lawsuit – and quite a major one: TikTok and [...]

• The Mars Agency’s Katrina Smart on Twitch’s Short-Form Video, Roblox’s Immersive Ads, and Social Media’s Soaring Ad Spend 

  9 months ago Podcast

  

  On this MadTech Podcast episode, Anne-Marie Sheedy is joined by Mat Broughton and Katrina Smart, Commerce Director Europe at The Mars Agency to explore the latest news in media and marketing.  They take a look at Twitch's entrance into the world [...]

• Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio Partners

  9 months ago News

  

  Adelaide, the leader in attention-based media quality measurement, announces the expansion of Adelaide for Publishers (AFP) with new features for audio attention measurement and activation. Building on AFP’s initial launch for digital web channels, Adelaide now welcomes audio media giants [...]

• Sport Design Australia’s Ryan Ellul on Harnessing Sports for Marketing and Investing in Longterm Brand Alignment 

  9 months ago Podcast

  

  In this special episode of the MadTech Podcast, ExchangeWire’s Head of Content John Still is joined by Ryan Ellul, Co-Founder and Sport, Marketing & Commercial Leader at Sport Design Australia.  John and Ryan delve into a sports-inspired conversation, expanding on:  How brands [...]

• Clinch Expands Omnichannel Audio Reach through Strategic Partnership with Consumable

  9 months ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (9th May, 2024) a new strategic partnership with Consumable, a distinguished leader in digital audio. This collaboration merges Clinch's [...]

• TikTok Files Lawsuit Against Ban Bill; OpenAI Partners with Publishing Group; RTL Posts 2.6% YoY Revenue Growth 

  9 months ago News

  

  On today’s news digest: TikTok Files Lawsuit Against Ban Bill; OpenAI Partners with Publishing Group; RTL Posts 2.6% YoY Revenue Growth  TikTok and its Chinese-owned parent company ByteDance have filed a lawsuit against the US government, following the passing of the [...]

• impact.com Maintains Momentum with Strong Q1 Results 

  9 months ago News

  

  impact.com, the world’s leading partnership management platform, announced continuing strong performance in 2024, adding more than 500 brands and partners to its total client roster, welcoming leading brands including Under Armour, SumUp, Gatorade, and AG1 (formerly Athletic Greens).   impact.com’s continued growth [...]

• Taptap Launches CTV Solution Powered by Location Intelligence

  9 months ago News

  

  Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, announces the launch of a new CTV solution leveraging the power of location intelligence for smarter planning, activation and reporting. Taptap’s [...]