Latest Stories

• Digital Envoy Introduces LocID, a Stable ID Designed to Restore Trust in Digital Advertising

  3 weeks ago News

  

  Digital Envoy, a pioneer of IP intelligence and high-quality, consent-based location data, announces the launch of LocID, a groundbreaking geospatial ID that overcomes the challenges of IP address geolocation volatility across digital advertising.  The impact of IP address volatility and the [...]

• Adform Appoints Jens Bargmann in new VP of Retail Media Role

  3 weeks ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (7th January, 2025) announces the appointment of Jens Bargmann as Vice President of Retail Media. This marks a significant milestone for Adform, propelling it as a [...]

• POLITICO Partners with GeoEdge to Drive Efficiency in Reader-Centric Ad Operations

  3 weeks ago News

  

  GeoEdge, the leader in ad quality and security, has partnered with POLITICO, a global news and information service, to streamline the delivery of reader-centric advertising. The partnership supports POLITICO’s commitment to high standards in ad integrity, fostering a reliable environment [...]

• Programmatic Trends & Predictions for 2025: Industry Experts Share What’s Next

  3 weeks ago News

  

  Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, [...]

• Starting the New Year with a CTV Game-Changer: DPG Media x Brand Metrics

  3 weeks ago News

  

  DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to measure the brand lift [...]

• Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia Spain

  3 weeks ago News

  

  Opti Digital, a premium advertising monetisation platform, announces its partnership with Webedia Spain, a leader in digital entertainment. Webedia has selected Opti Digital as a strategic partner to optimise its programmatic advertising revenues with an ad format that reduces ad [...]

• South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband 

  3 weeks ago News

  

  News in brief: South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband  South Australia Bans Junk Food Ads on Public Transport The government of South Australia has introduced a ban prohibiting junk [...]

• EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

  3 weeks ago News

  

  EX.CO, the machine-learning video platform trusted by the world’s leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video. This multichannel programmatic solution now empowers connected TV (CTV) and [...]

• Japan to Issue Antitrust Order Vs Google; UK Streaming Ads Market Passes £1bn

  4 weeks ago News

  

  News in brief: Japan to issue antitrust order versus Google; UK streaming ads market passes £1bn; and Reuters and Gannett to launch bundled subscription. Japan to issue antitrust order versus Google The Japan Fair Trade Commission (JFTC) is set to issue Google [...]

• 2025 Predictions: Policy & Regulation

  4 weeks ago News

  

  As with all industries, government regulation across the globe is set to have a critical impact on the advertising industry throughout 2025. From updates to privacy legislation, affecting targeting and the use of consumer data, through to new laws governing [...]