Latest Stories

• AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule 

  3 weeks ago News

  

  AdPlayer.Pro, a global provider of digital video ad tech solutions, has officially introduced its Video Submodule, specifically designed for publishers working with Prebid.js. According to the announcement, the AdPlayer.Pro Video Submodule implies the outstream video player loads on-page only when the [...]

• IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024 

  3 weeks ago News

  

  News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to Climb IAB Tech Lab Releases Privacy Guidelines for Public Comment  In order to support the industry’s adoption [...]

• dentsu's Ganga Chirravuri on the Evolution of Programmatic

  3 weeks ago Podcast

  

  On this episode, ExchangeWire's Mat Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitive. Tune [...]

• National World Partners with Mantis to Enhance Brand Safety & Contextual Offering

  3 weeks ago News

  

  National World, one of the largest and most respected news publishers in the UK, home to national titles, has today (October 30th, 2024) announced a strategic partnership with Mantis, which uses natural language AI to deliver industry-leading brand safety and [...]

• Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase 

  4 weeks ago News

  

  News in brief: Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase  Microsoft Accuses Google  In the latest of battles among big tech, Microsoft has accused Google of running ‘shadow campaigns’ [...]

• “The theft of publisher content is a real challenge”: Interview with Justine Roberts, Mumsnet

  4 weeks ago News

  

  We chat with Justine Roberts CBE, CEO and founder of Mumsnet, to discuss the responsibility of independent publishers, aligning mission and values with financial success, and being the first UK publisher to take legal action against OpenAI... How do you define [...]

• New Creepy Clown Campaign from Six Flags is the Scariest Ad of All Time, According to New AI Ranking by DAIVID

  4 weeks ago News

  

  A chilling new Halloween 2024 ad from Six Flags featuring a creepy clown terrorising a group of housemates is the scariest ad of all time, according to an AI ranking by DAIVID.  Ahead of Fright Night, the global creative effectiveness platform [...]

• Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across its Digital Ecosystem

  4 weeks ago News

  

  By leveraging GeoEdge’s ad quality service, Yahoo DSP elevates its infrastructure to ensure that ad creatives are secure and free from malware and content risks. As digital advertising faces increasing user experience and safety threats, GeoEdge's protection safeguards against malicious [...]

• Only 14% of UK Shoppers Plan to Spend in Holiday Sales

  4 weeks ago News

  

  New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed insights into UK consumer intent to shop during the Black Friday and Boxing Day sales, with only 14% planning to [...]

• DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

  4 weeks ago News

  

  Global creative effectiveness platform DAIVID today (October 29th, 2024) launched a new AI-powered, self-service solution that predicts the emotions and attention levels an ad will generate, and its likely impact on brand and business metrics.   Trained using tens of millions of [...]