Latest Stories

• Pubstack Unveils Q1 2024 Programmatic Data Benchmark

  9 months ago News

  

  Pubstack, a leading ad management platform for web publishers, is excited to announce the release of its highly anticipated 'Programmatic Data Benchmark' for the first quarter of 2024. This comprehensive report provides invaluable insights derived from Pubstack's extensive platform data, offering [...]

• Onetag Continues Global Expansion with Four Senior Hires

  9 months ago News

  

  Cookieless curation platform Onetag has bolstered its senior global team with four new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet.  Harry Charalambous joins Onetag [...]

• The Stack: OpenAI Sued by Eight Newspapers; Friday's MadTech Daily

  9 months ago News

  

  This week on The Stack: AI Faces More Legal Wranglings; Twitch Moves Into Short-Form Video; Friday's MadTech Daily AI came under the spotlight again this week: OpenAI and Microsoft are being sued for copyright infringement. The case has been brought forward by eight [...]

• Behave's Lea Karam on EU vs Meta, X's CTV Ambitions and TikTok Lite

  9 months ago Podcast

  

  On this week's MadTech Podcast, host John Still is joined by ExchangeWire's Lindsay Rowntree and special guest Lea Karam, Consulting Director, Behave, part of Total Media Group Listen in as they discuss a new investigation into Meta's data collection, X's venture [...]

• GumGum Achieves 38% Reduction in Bidstream CO2 Emissions Through Partnership with Assertive Yield

  9 months ago News

  

  GumGum, a contextual-first, global digital advertising platform, today (May 2nd, 2024) announced an impressive 38% reduction in bidstream carbon emissions in 2023 through its partnership with Assertive Yield (AY), a pioneer in AI-driven traffic shaping solution for supply-side platforms (SSPs) [...]

• Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

  9 months ago News

  

  Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level [...]

• Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium Exchange

  9 months ago News

  

  Adzymic, global leading dynamic creative platform, announces its collaboration with Adelaide, the leader in attention-based media quality measurement. This partnership aims to integrate advanced attention metrics into Adzymic Premium Exchange (APX), revolutionising the landscape of digital advertising for advertisers and [...]

• Adelaide Adds Digital Media Expert & Pushly CEO Brendan Ripp to Strategic Advisory Board

  9 months ago News

  

  Adelaide, the leader in attention-based media quality measurement, is delighted to welcome Brendan Ripp to its board of advisors. Ripp is currently the CEO of Pushly and a former executive at Time Warner and The Walt Disney Company, with over [...]

• Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US Newspapers; WeTransfer to Allow Direct Sales  

  9 months ago News

  

  On today’s news digest: Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US Newspapers; WeTransfer to Allow Direct Sales   Another tech giant has entered the short-form video playing field: Amazon’s livestreaming site Twitch has launched its own short-form [...]

• Exploring Bias in AI: How Can We Overcome It? 

  9 months ago News

  

  We explore the gender and racial biases in artificial intelligence (AI) systems, from YouTube’s automatic caption generator to models built to predict liver disease and diagnose skin cancer. Why do these biases exist, and how can we work around them?   How [...]