Latest Stories

• Content Ignite Launches AI Dynamic Floor Pricing for Publisher Ad-Revenue Optimisation

  9 months ago News

  

  Content Ignite, the publisher-first advertising technology and monetisation platform, has unveiled its latest AI-powered solution, Dynamic Floors, helping global publishers to optimise ad revenue effectively. As a result of the increasingly complex programmatic environment, publishers are demanding more automated control and [...]

• Swapfiets’ Amanda Gandolpho on Demystifying and Communicating Sustainability, Green Values, and Choosing Sustainable Partners

  9 months ago Podcast

  

  On this MadTech Podcast special, Aimee Newell Tarín, editor at ExchangeWire is joined by Amanda Gandolpho, head of brand at Swapfiets.  They discuss sustainable values and marketing, with Amanda expanding on:  The gap between ’say’ and ‘do’ in sustainability  Choosing to work with [...]

• UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & Paramount 

  9 months ago News

  

  On today’s news digest: UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & Paramount  Freely, the streaming service backed by the UK’s major broadcasters (the BBC, ITV, Channel 4 and Channel 5) launched [...]

• Impact, Results, and Simplicity: The Wires Judges Share Their Thoughts On Crafting a Winning Entry

  9 months ago News

  

  Entries for the The Wires Awards are now open, as we prepare to celebrate the very best in the digital marketing industry. The Wires Global recognises the best use of digital media, marketing, and commerce. Placing a particular focus on ad [...]

• LoopMe Announces the Launch of its AI Academy

  9 months ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (April 30th, 2024) announced the launch of its AI Academy. The Academy aims to develop understanding of AI in media, offering the opportunity to [...]

• OpenX Elevates Joel Meyer to SVP of Engineering

  9 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 30th, 2024) announced the promotion of Joel Meyer to senior vice president of engineering. In this role, Meyer will lead OpenX’s engineering function as programmatic advertising continues [...]

• Anastasia-Nikita Bansal is Named Top Women in Media & Ad Tech by AdExchanger and AdMonsters

  9 months ago News

  

  In recognition of her comprehensive expertise in product development, Anastasia-Nikita Bansal, CEO at TeqBlaze, has been honoured with the 2024 Top Women in Media & Ad Tech Awards (Tech Trailblazers nomination) by AdExchanger and AdMonsters.  Considered one of the most male-dominated [...]

• Verve Group’s ATOM 3.0 Brings ID-Less, On-Device Behavioural Targeting to 10,000+ apps

  9 months ago News

  

  Verve Group today (April 30th, 2024), announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits [...]

• Equativ Appoints Ex-Amazon Exec to Head Up Data & Retail Media Offering

  9 months ago News

  

  Equativ, the global independent ad tech company, has announced the appointment of Claude Spasevski as senior vice president (SVP) for its data and retail media division. Based in Paris, Claude Spasevski will play a vital role in driving the division’s [...]

• Kristen Friesen Moves to New Role to Help Drive Brand Metrics’ Rapid US Expansion

  9 months ago News

  

  Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 30th, 2024) announces that Kristen Friesen has been promoted to VP of revenue for North America. Kristen Friesen, VP Revenue, N. America, [...]