Latest Stories

• IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Ad Professionals 

  9 months ago News

  

  Today,(April 30th, 2024) IAB Europe, in partnership with Microsoft Advertising, released their first research study on Generative Artificial Intelligence (Gen AI) in digital advertising. This research provides valuable insights into the rapid adoption, diverse applications, and pressing educational needs surrounding [...]

• Meta’s Guillaume Cribier Joins MGID as Head of Global Publisher Success

  9 months ago News

  

  MGID, the award-winning, global native advertising platform, confirms that Meta’s Guillaume Cribier is joining its US team as head of global publisher success. At MGID, Cribier will lead and support the global publisher success team in developing and strengthening relationships [...]

• OpenAI Strikes Content Licensing Deal with Financial Times; Google Seeks to Throw Out Antitrust Case

  9 months ago News

  

  On today’s news digest: OpenAI Strikes Content Licensing Deal with Financial Times; Google Seeks to Throw Out Antitrust Case; Alphabet Reports Q1 Financial Results  OpenAI, maker of ChatGPT, has struck a content licensing deal with the UK’s Financial Times. Through the [...]

• Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID

  10 months ago News

  

  DAIVID – a global platform that helps advertisers measure and improve the effectiveness of their content at scale – has hired Kantar’s former chief scientist Mitch Eggers.  Mitch, who spent more than a decade at Kantar, one of the world’s leading [...]

• The Ad Tech Industry Sports Challenge is Back for a 4th Edition!

  10 months ago News

  

  Opti Digital, a leading advertising technology platform specialising in revenue optimisation for media publishers, is set to make a return from May 1st to May 31st with its highly anticipated sports and environmentally conscious initiative, the Opti Digital Green Challenge. In [...]

• Digital Video Ad Spend to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny 

  10 months ago News

  

  On today’s news digest: Social Video to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny  Total digital video ad spend is expected to grow 16% this year, according to IAB’s [...]

• MadTech Podcast 300th Episode: TikTok Ban and Google's Cookie Deprecation Delay

  10 months ago Podcast

  

  In this team MadTech Podcast, Anne-Marie Sheedy is joined by Rachel Smith, Ciarán O’Kane, and Lindsay Rowntree to celebrate our 300th episode.  They discuss the TikTok ban which has finally been passed through the Senate and Google’s decision to delay third [...]

• The MadTech Sketch - The Revolut Ad Model: Everything is NOT an Ad Net

  10 months ago News

  

  In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán O’Kane sheds light on their likely ad model, and how it's less ad net, more mini walled garden. Another new ad [...]

• Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World 

  10 months ago News

  

  This week on The Stack: Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World  It has been a big week of news in the world of ad tech. Shaking up the advertising ecosystem once [...]

• Google Delays Third Party Cookie Deprecation: Ad Industry Reaction 

  10 months ago News

  

  Following the ongoing speculation over whether Google’s third-party cookie deprecation would go ahead as planned in the final quarter of 2024, we’ve arrived at the outcome many of us had been expecting. For the third time now, Google has delayed [...]