Latest Stories

• Green Is The New Black’s Stephanie Dickson on Measuring Environmental Impact, Embracing Sustainability, and Green Regulations 

  10 months ago Podcast

  

  In this podcast special, Aimee Newell Tarín, Editor at ExchangeWire, talks all things sustainability with Stephanie Dickson, founder and editor-in-chief at Green Is The New Black.  Stephanie expands on: How companies can get to grips with measuring their environmental impact  Embracing sustainability [...]

• PATTISON Modernises its Out-of-Home Technology Stack with Broadsign

  10 months ago News

  

  Out-of-home (OOH) ad tech leader Broadsign today (April 25th, 2024) announced that PATTISON Outdoor Advertising, a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack.  With Broadsign already providing a centralised hub for its programmatic digital OOH [...]

• IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

  10 months ago News

  

  IPG Mediabrands, the media holding company within Interpublic Group announced today (April 25th, 2024) a new, global partnership with Adelaide, the leader in attention-based media quality measurement. The deal, brokered by performance marketing unit KINESSO, will provide all IPG Mediabrands [...]

• US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in 2023 

  10 months ago News

  

  On today’s news digest: US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in 2023  Finally, the US Senate has passed the bill which will ban TikTok if its China-based parent company, ByteDance, does not [...]

• IAB Europe Releases Final European Retail Media Measurement Standards 

  10 months ago News

  

  Today (April 25th, 2024), IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. The Standards have been finalised [...]

• Permutive & Prohaska Consulting Unite in an Exclusive Partnership to Supercharge Data-Driven Revenue Growth for Publishers

  10 months ago News

  

  Permutive, the audience platform that helps premium publishers grow data-driven revenues, today (April 24th, 2024) partnered with Prohaska Consulting, the leading global digital consultancy, to offer unparalleled digital business transformation and technology solutions.  This collaboration will offer access to an acclaimed [...]

• Greenbids’ Jean-Baptiste Pettit and UM Worldwide’s Michael Hanbury-Williams on Overcoming Sustainability Challenges in the Ad Industry 

  10 months ago Podcast

  

  In this MadTech Podcast special, John Still is joined by Jean-Baptiste Pettit, CTO & co-founder of Greenbids, and Michael Hanbury-Williams, head of sustainability & purpose EMEA at UM Worldwide.  They explore the sustainability challenges faced by the ad industry, and what [...]

• Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV Landscape

  10 months ago News

  

  Deutsche Telekom, majority owner of T-Mobile, unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany.  By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimise [...]

• Click and Collect: Social Commerce and Data

  10 months ago News

  

  Social commerce is nearing a critical inflection point in Western markets, while continuing its rapid climb in APAC. We take a look at the growth trajectory of this new commerce channel, as well as how brands can leverage a wealth [...]

• Nano Partners with Circana to Enhance ID-Free Targeting Solution for CPG Advertisers

  10 months ago News

  

  Nano Interactive, leader in ID-free targeting solutions, has launched a partnership with Circana, the leading advisor on consumer behaviour. The partnership will enable Nano to bolster its identity-free Intent Personas, combining Circana ProScores™ data with sophisticated modelling techniques to allow [...]