Latest Stories

• Yieldmo Announces Lindsey DiGiorgio as New Chief Marketing Officer

  10 months ago News

  

  Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, today (April 23rd, 2024) announced the appointment of Lindsey DiGiorgio as chief marketing officer. With over 15 years of experience at some of the [...]

• Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity

  10 months ago News

  

  On today’s news digest: The Cookieless Can has Been Kicked Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan In news that will surprise very few, Google have announced that the plans for cookie deprecation in Q4 [...]

• VIOOH Launches Programmatic Sales for Digital Out-of-Home with Beijing Metro

  10 months ago News

  

  Today, (April 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top [...]

• Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

  10 months ago News

  

  Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level [...]

• US Presses for TikTok’s Sale or Ban; SkyShowtime and Paramount Announce Ad Sales Partnership; Meta’s Llama 3 Available

  10 months ago News

  

  On today’s news digest: US Presses for TikTok’s Sale or Ban; SkyShowtime and Paramount Announce Ad Sales Partnership; Meta’s Llama 3 Available A revised version of the divest-or-ban TikTok bill in the US has passed the House 360-58, as part of [...]

• Does the Ad Industry Take Sustainability Seriously?

  10 months ago News

  

  In an era where climate change looms large and consumers increasingly demand ethical accountability, the ad industry stands at a crossroads: does it prioritise profits or planet? On Earth Day, we delve into this critical question, probing the complex relationship [...]

• Yahoo Launches Identity Solutions for CTV Bridging the Gap Across Channels & Enhancing Performance

  10 months ago News

  

  Yahoo Advertising is launching Yahoo Identity Solutions for connected TV (CTV) environments, including Paramount. The move will see Yahoo ConnectID and Next-Gen Solutions products made available for CTV buys through the Yahoo DSP in Australia and Singapore.  It will allow advertisers [...]

• Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Launches Notes Amid Legal Troubles

  10 months ago News

  

  On today’s news digest: Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Notes Photo App Available in Australia and Canada  The introduction of Netflix’s ad-supported streaming plans helped attract 9.3 million new subscribers, which [...]

• Introducing The MadTech Daily Podcast from ExchangeWire AI

  10 months ago Podcast

  

  Our new AI-powered, daily podcast launches today. Find out more and listen to the first episode below, and read our take on the media’s AI future. Today, we’re launching the MadTech Daily podcast; your daily two-minute dose of media and marketing [...]

• MassiveMusic's Roscoe Williamson on Taylor Swift’s Return to TikTok, Microsoft’s Menu Ads, and Political Ads Potentially Arriving to UK CTV

  10 months ago Podcast

  

  On this episode of the MadTech Podcast, Mat Broughton is joined by Rachel Smith and Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic and Songtradr. They discuss Taylor Swift’s return to TikTok, Microsoft’s decision to test ads in [...]