Latest Stories

• TikTok Lite App Which Pays Users to Watch Videos Under EU Scrutiny; Taylor Swift Back On TikTok

  10 months ago News

  

  This week on The Stack: TikTok Lite App Which Pays Users to Watch Videos Under EU Scrutiny; Taylor Swift Back On TikTok; UK Drafting AI Regulations  TikTok made waves in this week’s digest news. Firstly, Taylor Swift made a return to [...]

• LiveScore Partners with Permutive to Kick Off New Audience Data Platform Ahead of Euros 2024

  10 months ago News

  

  LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today (April 18th, 2024) announces the launch of its innovative Audience Data Platform, 'OnTarget’. The new product, which utilises Permutive's 100% addressable [...]

• Virgin Media Partners with PubMatic to Scale FAST Advertising in the UK

  10 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a partnership with Virgin Media, one of the UK's premier entertainment and communications companies, to enable advertisers to reach UK audiences [...]

• IPA Bellwether Q1 2024: Budget Growth Remains Strong 

  10 months ago News

  

  Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Bellwether Report. We asked experts from across the marketing sector for their assessments.  The UK’s total marketing [...]

• AlgoriX Announces Frederic Liow's Promotion to Chief Revenue & Operations Officer

  10 months ago News

  

  AlgoriX, an independent global media and technology company providing top-tier advertising technology solutions to publishers and advertisers, has promoted Frederic Liow as its new chief revenue and operations officer.  Liow, previously the company's senior vice president of revenue & growth, will [...]

• Greenbids’ Guillaume Grimbert on the State of Sustainability in Programmatic 

  10 months ago News

  

  In this interview we caught up with Guillaume Grimbert, CEO and co-founder of Greenbids, to discuss the state of sustainability in the programmatic landscape. Guillaume expands on how programmatic advertisers can adopt more sustainable practices while avoiding greenwashing or treating [...]

• Yahoo Academy Announces Class of 2024

  10 months ago News

  

  Yahoo is proud to announce the 30 outstanding emerging leaders who have been chosen from more than 200 entries to participate in the Yahoo Academy 2024 programme.  Now in its 13th year, the Yahoo Academy has a stellar track record as [...]

• Zefr & IPG Mediabrands Launch Partnership to Combat Misinformation

  10 months ago News

  

  IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and investment unit, MAGNA, and powered by tech-driven performance [...]

• Disney+ to Introduce Always-On Channels; TikTok’s New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings 

  10 months ago News

  

  On today’s news digest: Disney+ to Introduce Always-On Channels; TikTok’s New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings  In a move which makes us feel like we are rewinding to the past, Disney is reportedly planning [...]

• The MadTech Podcast Special: Co&Co’s Jordan Stachini on Localisation, OOH and Consumer Engagement

  10 months ago Podcast

  

  In this MadTech podcast special, ExchangeWire’s head of content, John Still, is joined by Jordan Stachini, founder of Co&Co. They explore localisation, out-of-home advertising, the importance of brand community, and how to keep consumers engaged.  Jordan expands on:  How marketers can avoid [...]