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  • So You Are In Ad Tech... What Does That Mean?

    News

    This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You'll be glad to know it wasn't the usual spammy "top five ways YOU can become a C-level parody by observing [...]

  • Will 2015 be a Breakthrough Year for Ad Tech at Mobile World Congress?

    News

    Mobile World Congress has arrived, with the mobile industry's biggest names all headed off to Barcelona. The event is still largely the domain of 'legacy' businesses from the sector. Barring a few exceptions, mobile advertising is a minority [...]

  • ExchangeWire European Weekly Round Up

    News

    ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week's edition: Rubicon Project posts impressive gains; Europe's OOH sector primed for programmatic disruption; European ad tech pairing [...]

  • ExchangeWire Asia-Pacific Weekly Round-Up

    News

    In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: AU online ad spend hit $4.6bn; AdRoll goes to Japan with new local team; SpotXchange offers [...]

  • Programmatic Ad Spend set to Surge, But Transparency Remains an Issue

    News

    Over three-quarters of advertisers plan to increase their spend in digital, with an increase in programmatic spend a particular priority, but concerns over transparency is holding back further investment, according to separate research studies. Infectious Media published research today (26 [...]

  • Brand Safety & Princess Diana, It's All About Context

    News

    Brand safety should weigh heavily on every marketer's mind as should contextual advertising, so why are 'bad ads' still popping up frequently today? Gregory Armshaw, head of application strategy at Graymatics recalls the day he nearly lost his job over [...]

  • The Battle for Cross-Device IDs Heats Up

    News

    Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and retargeting, among others. Solutions are available to advertisers, but the key debate is whether to use 'deterministic', or 'probabilistic' modelling. Ahead [...]

  • MySpace CEO: 'Atlas is Not an end-to-end Platform… It's just a Display Ad Server'

    News

    Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company's latest 'advertising cloud' service, and how his company aims to offer value to advertisers from what was once the largest social network in the world, [...]

  • What Lessons Were Learnt From 'Programmatic-Only Week'?

    News

    eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up to the potential of trading media programmatically, with media buyers calling for further such experiments. ExchangeWire explores the week-long experiment, [...]

  • ExchangeWire European Weekly Round-up

    News

    ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition: Facebook takes the battle to Google, this time on Product Listing Ads; Criteo continues to see strong gains; LinkedIn's ad [...]

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