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  • Making Sense of Measurement

    News

    Celina Burnett, partner at WPP agency Ohal, and the latest ExchangeWire columnist, explains how a holistic approach to measurement is crucial to bringing analytics to the heart of marketing. Marketers are investing more in data and analytics than ever before to [...]

  • Three APAC digital media firms merge to provide 'holistic' programmatic services

    News

    Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer "holistic" programmatic services and drive the need for more transparency in the industry--something which its top executive repeatedly notes is [...]

  • Closing the Loop on Sales with Attribution

    News

    Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends in retail, including 'boomerooming', and 'showrooming'. In a world where consumers increasingly use the internet to [...]

  • ExchangeWire European Weekly Round-Up 

    News

    ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]

  • Chance To Win £250 Amazon Vouchers Ends Next Week - Fill In Our Pre-Launch Survey

    News

    As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic and its integration with mainstream marketing, advertising and marketing technology. We are currently running our [...]

  • Singtel: TV not an outdated advertising platform

    News

    Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more effective customer targeting.   Contrary to common perception, the Singapore telco believes television is not an outdated advertising platform, but one [...]

  • ExchangeWire Asia-Pacific Weekly Round-Up

    News

    In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: Twitter acquires India's call marketing platform; Axiata-Adknowledge joint venture wants piece of Asia's digital advertising pie; MediaMath [...]

  • What will Apple's Ad Tech Play look like?  

    News

    With the ad tech sector ripe for another round of consolidation in 2015, ExchangeWire assesses how the biggest brand in the world could impose itself in the ad tech sector, and realise the commercial value of its much coveted iTunes [...]

  • Who to Watch in 2015

    News

    ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors, as well as the market dynamics that will lead to their increasing influence in 2015, [...]

  • What Does the Future Hold for ATDs?

    News

    The rise of adtech has resulted in massive disruption of long-held dynamics within the advertising sector, not least because of debates around transparency, and its potential for resulting in 'disintermediation'. ExchangeWire examines the debate that quietly bubbles under the surface of [...]

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