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  • ExchangeWire European Weekly Round-Up

    News

    ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week's edition: Google's Euro woes continue in Europe; ExchangeWire Research division unveiled; AppNexus mans up in Europe to woo publishers.  Google's pain falls mainly [...]

  • Rebecca Muir to Head New ExchangeWire Research Division

    News

    ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among 'mainstream marketers', by helping them better understand how it fits into the wider marketing mix, with Rebecca Muir (formerly of Google, Marin [...]

  • TubeMogul: South East Asia sees Double-Digit Growth

    News

    Wendy Hogan, ExchangeWire, contributing editor, APAC, speaks with TubeMogul's South East Asia chief, to examine how publishers in the region are changing their approach to programmatic video advertising.  TubeMogul released its quarterly 'State of Programmatic Video' report this month, revealing that all [...]

  • Times of India Investing in Ad Tech Stack to Ensure Continued Growth

    News

    Wendy Hogan, ExchangeWire, APAC contributing editor, profiles the digital ambitions of India’s largest media and entertainment group, Times of India Group, and how programmatic advertising is playing a crucial role with its digital venture Times Internet (TIL). The TIL reaches over 70 million monthly [...]

  • ExchangeWire European Weekly Round-Up

    News

    ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Google's viewability study; AdForm claims marketers are getting good at programmatic; Cross-screen is top of mind among European advertisers.  Google says less than half of all ads [...]

  • Numbers Don’t Lie: Marketers are Gaining Significant Expertise in Programmatic Advertising

    News

    For three years now, Adform has collected data on programmatic trading, and at the end of each quarter, examined it to assess the progress being made by the various players. Martin Stockfleth Larsen, AdForm, CMO, explains how in this last quarter [...]

  • DEAL IDs: The Good, the Bad and the Alternative...

    News

    Despite Deal ID's elevation to buzzword status in recent months, it's pretty clear there is some confusion over what it actually is, why it should be used, and why exactly should we care? Angelique Reijm, Improve Digital, director of yield [...]

  • Australian Publishers Form Premium Advertising Exchange

    News

    Australian Publishers form premium advertising exchange, powered by AppNexus, to create a competitive marketplace and achieve scale in mobile display. Fairfax Media and Mi9 recently announced the formation of the Australian Premium Advertising Exchange (APEX), a joint venture company under the [...]

  • ExchangeWire to Review 2014 at this Week’s TraderTalk TV Live!

    News

    ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE STUDIO AUDIENCE, with panel sessions featuring representatives of the industry's leading names reflecting on the [...]

  • ExchangeWire European Weekly Round-Up

    News

    ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Why the EU's anti-Google charge is doomed; HiMedia's promise of growth; Burberry trusts in programmatic.   A message to the EU: Breaking up is hard to [...]

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