Latest Stories
How Data is Driving Collaboration in the Digital Marketing Ecosystem
Stuart Smith, Mediaocean, VP, client service, UK & Ireland, explains how data produced by the automation of digital media trading will aid collaboration and creativity; as opposed to leading to a breakdown of relations between different players on brands' media plans. The unprecedented [...]
Why Mobile Video Advertising is VAST-ly Below its Potential
Stephen Upstone, LoopMe Media, CEO, discusses potential methods to stimulate the mobile video advertising sector, and calls for a more widespread adoption of technology standards. Mobile Video Programmatic Advertising The IAB's latest ad spend estimates £64m will be spent on mobile video [...]
Understanding the Value of Industry Bodies – A Perspective from Asia
Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there, under the banner of the trade body. I’ve been involved in various industry bodies for many [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up the week's biggest stories in ad tech, and in this week's edition: Apple crosses the Rubicon into programmatic; British consolidation move reflects the blurring world of ad- and martech; Millennial Media hires Gubbins; PubMatic eyes Italian opportunity. Apple [...]
2014, the Year of Consolidation in Ad Tech, and What it Means for the Industry...
A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire [...]
Telstra’s Premium Video Ambitions
In light of the recent acquisitions of both Ooyala and Videoplaza, ExchangeWire caught up with Andy Solterbeck, Telstra Software Group, SVP, to understand Telstra’s ad tech roadmap. Telstra, Australia’s largest telecoms operator, reaches more than 60% of Australia’s online population and is [...]
'You Have To Say To Someone Sometimes That What You Want Is Unobtainable'
ExchangeWire caught up with Nate Woodman, IPONWEB's recently appointed GM of demand solutions, to discuss how his role was created to help bolster the ad tech firm's profile among clients, in a two-part interview. In the first instalment he lifted the [...]
APAC Brand Marketers Primed For Programmatic Drive
Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers in the region about programmatic buying. ExchangeWire spoke with Gabriel Jor, the conference curator, to get insights into the impetus [...]
IPONWEB: 'We Don't Consider Ourselves To Be A Commodity Product'
Nathan Woodman, was named as IPONWEB's first-ever GM of demand solutions earlier this month and will oversee the Russia-based company's positioning and expansion in the USA from its current embryonic North American base, stationed in New York City. This comes [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biigest events in the industry, and in this week's edition: Yahoo buys up BrightRoll; Google drops the ball costing publishers millions; Facebook tells ATS Paris audience ad tech has nothing to fear from the [...]
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