Latest Stories
Facebook Claims It's In Ad Tech To Improve Marketing, Not Devour The Industry
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year it caused a stir in the market by unveiling the improved [...]
Premiering Linear TV Buying With Programmatic Tools
ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week's announcement to partner with AOL/Adap.tv to pilot the media industry’s first integrated programmatic private marketplace for television. The offering promises to enable advertisers and [...]
'Programmatic Poses A Great Opportunity For Publishers Who Understand Their Audience'
French start-up Adomik is scheduled to participate in a panel discussion on the evolution of the French programmatic, plus how to maximise publisher revenues using the technology at this week's ATS Paris on (13 November). In a preview of the [...]
'Sales Jobs Will Be More Data-Driven And Less About Martini Lunches'
In the countdown to this week's ATS Paris, ExchangeWire catches up with Fabien Magalon, La Place Media, CEO, to get his insights on the French market, plus the brand perspective on programmatic, including attempts to meet a reported skills gap [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Publicis tops its shopping spree; AppNexus at vanguard of click fraud fight; Europeans eye US success at ATS New York; Irish firms [...]
Who Will Dominate The Future Programmatic Landscape?
Vincent Potier, Captify, COO, reflects on how ad tech has helped propel display advertising to become an arguable rival to search advertising, and asks whether programmatic advertising will be dominated by agency trading desks, the internet's big Silicon Valley players, or [...]
AppNexus To Guarantee 'Fraud-Free' Traffic
AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP's Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on what constitutes click-fraud, and also announced an initiative where it won't charge advertisers for invalid traffic. The [...]
'Fixing Programmatic Trading Models'
Ad tech's meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the 'closed vs. open ecosystem' debate must be addressed if the sector is to become the de-facto way for media to be [...]
Facebook: 'We Can Make Ad Serving Incorporate Real Identity'
Facebook will make its ATS debut this year in both New York and Paris to further explain its flagship ad tech product Atlas, which many have dubbed as a serious contender to Google's ad stack. ExchangeWire caught up with Lori [...]
Google’s Search History Shows The Way For Display
Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the programmatic space can learn from Google's emphasis on simplicity in the workflow process. Back in [...]
Popular Tradertalks
Latest Posts
-
Chrome’s Cookie Commotion: Is it Finally Over? -
The Stack: Ad Tech Faces Major Shake Up -
Digest: Google Chrome pulls back from new third-party cookie prompt rollout; Apple and Meta fined under EU’s Digital Markets Act -
AI in Ad Tech: Revolution, or Just Programmatic Rebranded? -
“Infrastructure must build trust—not just scale”: Q&A with Ruben Niet, digitalAudience
Follow ExchangeWire