Latest Stories

• Ad Tech Firms Prepare For Bolstered US Profile

  11 years ago News

  

  Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries' largest trade organisations, as questions over transparency and programmatic technologies are set to dominate the agenda in 2015.  With Ad [...]

• Facebook Poses Further Threat To Google With Full FAN Roll Out

  11 years ago News

  

  Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which is now available with host of new features, after an earlier trial this year.  FAN lets [...]

• Giving RTB Partners ‘First Look’ Hurts the Publisher’s Bottom Line

  11 years ago News

  

  Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model can seriously impact upon their bottom line.  There are a number of very important considerations when undertaking any kind of exclusive [...]

• 'Many Businesses Will Benefit From A Core Stack'

  11 years ago News

  

  Tim Abraham, Adbrain, director, data platforms, discusses the choices facing advertisers when faced with the prospect of choosing which ad tech providers to partner with.  Selecting the right technology partner is one of the most challenging prospects facing media businesses today, [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's Atlas; Quantcast buys Struq, and Affiperf's 'meta DSP'.   Closed ecosystem players stack up  AOL, Facebook, Google, Microsoft and a whole host [...]

• Microsoft Underlines its 'Cross Screen' Credentials & 'Unique' Pitch

  11 years ago News

  

  Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in a 'mobile-first' world is far from over. This week it unveiled its latest operating system (OS) Windows 10, and overhauled MSN [...]

• UPDATE: Quantcast buys retargeting firm Struq

  11 years ago News

  

  US-based Quantcast has announced the acquisition of UK-based retargeting firm Struq for an undisclosed fee, in what is the latest in a long line of M&A activity in the ad tech sector this year.  Struq will now become past of Quantcast [...]

• The Move To Cross Screen IDs And Its Potential Fall Out

  11 years ago News

  

  Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising's biggest event this this week, and a consistent theme in their messaging appears to be 'programmatic' and 'cross-screen', as the industry prepares to lay [...]

• From Blobs And Arrows To Reality – The Technology Disconnect

  11 years ago News

  

  Matt Adams. iProspect, chief media officer, offers his opinion on the many advertising pitches he has seen from ad tech firms, and how many of their claims are steeped outside of reality.  I never thought that I would be a great strategist [...]

• AOL & Publicis Ink Global Video Deal

  11 years ago News

  

  Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see the ad tech firm  provide programmatic video and linear TV services to the France-based advertising behemoth, building on its Adobe [...]