Latest Stories

• ‘Ad Tech 3.0’ Dystopia or Utopia?

  11 years ago News

  

  Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well as an alternative scenario where the industry is controlled by a few vested interests.  Programmatic players [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's videogame move; Facebook tweeks ad offering;  IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP's telling filings. [...]

• Do Marketing Clouds Mean Stormy Weather Ahead For Ad Tech?

  11 years ago News

  

   This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well as gaze into the near and distant future in an attempt to forecast the challenges facing the ‘traditional’ ad tech [...]

• Agency Trading Desks – Focus on Risk, Not Price

  11 years ago News

  

  Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many advertisers will choose transparency if it costs them 10% more?’ The intense conversation on price transparency in agency trading desks puts [...]

• Why There Is No Unique ‘Programmatic Market’ Model

  11 years ago News

  

  Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North America.   Within the next five years, programmatic buying will conquer the advertising world. The question [...]

• Are We Meeting The Privacy Challenge?

  11 years ago News

  

  Nick Stringer,Internet Advertising Bureau UK, director of regulatory affairs, and European Interactive Digital Advertising Alliance (EDAA), chairman, suggests how businesses can invest in ways to be more transparent with the data they collect and use, as it stares down the [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week's edition: AppNexus bags $100m in new funding ; mobile overtakes desktop as main channel for publishers; SoundCloud realises it has to make [...]

• What Next For Ad Tech’s Big Bang?

  11 years ago News

  

  Danny Hopwood, Vivaki, head of platform, EMEA, contemplates just how the ad tech sector will develop ahead of his ATS London appearance. When I first encountered Invite Media in 2010, I was already late to the game. The ad tech explosion [...]

• Why Agencies & Intermederies Must Evolve With The Shift To Closed Ad Ecosystems And Marketing Automation

  11 years ago News

  

  Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined, has been aggressively pushing its data-driven bidder to most of the big trading desks globally. The new self-serve solution will be [...]

• AppNexus CEO: 'There’s An Arms Race Going On, And You Don’t Want To Bring A Knife To A Gunfight’

  11 years ago News

  

  The ad tech sector is awash with money spurred by both private investment, plus funds generated by a raft of companies listing publicly, according to Brian O’Kelley, AppNexus, CEO. Speaking to ExchangeWire after his company was valued at $1.2bn after raising [...]