Latest Stories

• Invibes Advertising Announces Two Strategic Appointments to Accelerate Growth

  4 weeks ago News

  

  Invibes Advertising (Invibes), an advanced technology company specialising in digital advertising, announces the appointments of Stève Saleyron and Stéphane Allard to key positions to support its acceleration in France and internationally.  These strategic appointments underscore the Group's commitment to unlocking the full  potential [...]

• Invibes Advertising annonce deux nominations stratégiques pour accélérer sa croissance

  4 weeks ago News

  

  Invibes Advertising (Invibes), société de technologie avancée spécialisée dans la publicité digitale, annonce la nomination de Stève Saleyron et Stéphane Allard à des postes clés pour accompagner son accélération en France et à l’international.  Ces nominations s’inscrivent dans la volonté du [...]

• JWP Connatix Announces Industry Innovator & Leader, John Nardone, as Chief Executive Officer

  4 weeks ago News

  

  JWP Connatix (JWPC), a leading video technology and monetisation platform, announced that John Nardone has joined the company as chief executive officer, effective March 24th, 2025. Nardone will lead JWP Connatix into its next phase of strategic growth, following the company's [...]

• Zero-Party Data: How to Make it Work for You

  4 weeks ago News

  

  With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the silver lining to help marketers thrive. Can your brand tap into ZPD to thrive in a post-cookie, hyper-personalised world? In her latest feature, [...]

• Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

  4 weeks ago News

  

  Today's digest looks at Meta's agreement to stop personalised Ads for an individual, Yahoo Sales of TechCrunch and UK Technology Secretary urging AI Copyright Critics to Embrace Change Meta Agrees to Stop Targeting UK User with Personalised Ads  Meta, the owner of [...]

• Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem

  4 weeks ago News

  

  Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry's standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag's digital emissions. Real-time AI curation filters [...]

• AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising

  4 weeks ago News

  

  GeoEdge, a global leader in malware detection and ad-quality solutions, has announced an expanded collaboration with AlgoriX, an independent global media and technology company and leading provider of advertising solutions. The strengthened partnership reinforces malvertising protection across the global ad [...]

• Adnami Expands Programmatic Capabilities with Enhanced Curation Services 

  4 weeks ago News

  

  Adnami, a leader in high impact digital advertising, is proud to announce the expansion of its curation services to deliver even greater value to advertisers, agencies, and publishers in programmatic advertising. The updates focus on simplifying ad buying, improving targeting, [...]

• Digest: Channel 4 Launches Emissions Measurement Tool; Bluesky Enhances Referral Tracking for Publishers

  4 weeks ago News

  

  Today's digest looks at a new emissions measurement tool introduced by Channel 4, Bluesky enhancing referral tracking for publishers, and Perplexity AI's ambitions to raise funds. Channel 4 launches new emissions measurement tool An advertising emissions measurement tool has been introduced [...]

• Taboola Data Reveals Millions of Brits Turn to Martin Lewis Amid Benefits Cuts

  1 month ago News

  

  Millions of Brits are turning to personal finance guru Martin Lewis amid fears around welfare spending overhaul, readership data from Taboola’s network of publishers indicates. On Tuesday, Work and Pensions secretary Liz Kendall announced her intention to significantly reduce welfare expenditure [...]