Latest Stories

• Pubstack Unveils Server-Side Ad Management, Propelling Programmatic Advertising into a New Era of Optimised Performance

  4 weeks ago News

  

  As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation, Pubstack is excited to announce a significant enhancement to its [...]

• Is Attention the measurement 'silver bullet'?

  4 weeks ago News

  

  Attention metrics have been gaining traction - could this be the year they become a staple of effective measurement? Mark Smith takes a look… Metrics like reach and viewability have long been standard-bearers for assessing the impact of marketing content.  But there [...]

• Google Drops Vow Against Using AI for Harm; Snap’s Active Advertisers Double; Instagram and YouTube See Drops in Average Views per Video

  4 weeks ago News

  

  News in brief: Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates; Snap’s Active Advertisers Double; Instagram and YouTube See Drops in Average Views per Video Google Drops Vow Against Using AI for Harm and [...]

• Adform Expands UK Operations with Significant Director Appointments

  4 weeks ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (February 5th, 2025) announces the appointment of Rhoanna Glenn as senior account director and Paul Islam as sales director.  With these hires, Adform is investing in expansion, [...]

• StackAdapt Raises USD$235M (£187.6M) to Drive AI-Powered Programmatic Advertising Growth

  4 weeks ago News

  

  StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£187.6m) equity funding round. Led by Teachers’ Venture Growth (TVG), the investment arm of the Ontario Teachers’ Pension Plan, the round also saw participation from Intrepid Growth Partners and [...]

• Evorra & ID5 Partner to Accelerate Global, Addressable Audience Targeting

  4 weeks ago News

  

  Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and [...]

• Leveraging Location: A Solution to the Siloed Ecosystem 

  4 weeks ago News

  

  In association with Taptap Digital. As advancements in the ad tech ecosystem leave the landscape increasingly fragmented, and consequently harder to navigate, we examine how advertisers can leverage location to unify their ad campaigns and facilitate a true omnichannel approach.  As the [...]

• Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal 

  4 weeks ago News

  

  News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal  Outbrain Completes Teads $900m Acquisition Outbrain has completed its acquisition of Teads, following regulatory approvals. The deal closed at approximately USD$900m [...]

• NFL Spot Leads The Way In Early Super Bowl Ad Ranking

  4 weeks ago News

  

  The NFL “Somebody | It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle after generating the most intense positive emotions and the highest levels of attention of any Big Game spot released so [...]

• TripleLift is a Global Beta Participant for Amazon Ads’ Dynamic Traffic Engine (Beta)

  4 weeks ago News

  

  TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and shaping tool, Dynamic Traffic Engine (beta). This product is transforming how TripleLift is optimising the traffic we send to Amazon [...]