Latest Stories

• Elon Musk Faces Brazil Supreme Court Inquiry; US Lawmakers Strike Deal on Data Privacy; Retail Sales Soar in Singapore

  10 months ago News

  

  On today’s news digest: Elon Musk Faces Brazil Supreme Court Inquiry; US Lawmakers Strike Deal on Data Privacy; Retail Sales Soar in Singapore Elon Musk is under scrutiny in Brazil as a Supreme Court judge, Justice Alexandre Moraes, opens an inquiry [...]

• FreeWheel Partners with Lotame to Offer Addressable Audiences at Scale on CTV Inventory Across EMEA

  10 months ago News

  

  FreeWheel, the global technology platform for the television advertising industry, has today (April 8th, 2024) announced a partnership with Lotame, the technology company that makes data smarter, faster, and easier to use for digital marketers, to expand audience data across [...]

• Google Considers Charging for AI-Powered Search; New York Times to Adopt External Attention Measurement Metric; Nvidia and Indosat to Build $200m AI Centre 

  10 months ago News

  

  On today’s news digest: Google Considers Charging for AI-Powered Search; The New York Times to Adopt External Attention Measurement Metric; Nvidia and Indosat to Build $200m AI Centre Google is considering charging for new premium features – this move would [...]

• Adelaide Announces AFP, Adelaide for Publishers, Including Free Attention Audits - The New York Times Joins as Launch Client 

  10 months ago News

  

  Adelaide, the leader in attention-based media quality measurement, announces a new suite of attention measurement and activation tools designed for media owners called Adelaide for Publishers (AFP). The New York Times has joined as the launch client for AFP. Adelaide’s metric, [...]

• Karta’s Tony Barnes on How AI is Shaping the Music Industry, Video Games Boosting Creativity and the Converge of Music and Gaming 

  10 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, John Still is joined by Mat Broughton and Tony Barnes, co-founder of Karta, to explore the music and gaming industries.   They discuss the open letter signed by 200 musicians against irresponsible AI, [...]

• Clicks & shifts: Yahoo Study Reveals Daily Habits & Perceptions Towards Mobile Apps & Digital Services in Singapore

  10 months ago News

  

  Clicks and Shifts: Yahoo Singapore Digital Study, delved deep into the daily habits and perceptions of 1,500 users in Singapore towards mobile apps and digital services, revealing intriguing insights into the digital landscape and potential societal concerns. Findings from the study [...]

• The Stack: ITVX Reports Record Quarter; Google Settles Incognito Lawsuit; Musicians Take a Stand Against Irresponsible AI Music Generation Tools 

  10 months ago News

  

  This week on The Stack: ITVX Reports Record Quarter; Google Settles Incognito Lawsuit; Musicians Take a Stand Against Irresponsible AI Music Generation Tools  Our digest news this week featured several video related updates. Disney launched on Hulu+ in the US under [...]

• LG Ads Research: 7 in 10 CTV Users Prefer Streaming Free Ad-Supported Streaming TV

  10 months ago News

  

  Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications. That’s according to a [...]

• ArcSpan Releases "Identifier Audit" to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes

  10 months ago News

  

  ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit” dashboards. Available within ArcSpan’s AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won [...]

• AdPlayer.Pro Outstream Video Ad Tech Provider Introduces New Programmatic Features

  10 months ago News

  

  AdPlayer.Pro, a leading out-stream video ad tech solutions provider, has released another round of programmatic auction upgrades, enhancing its video ad serving platform. As stated in the official company’s announcement, the new real-time auction features, termed "Performance-Based Waterfall," empower users to [...]