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'Causation vs Correlation: the Online Conundrum', by Darren Goldie, Managing Partner, Digital, Havas Media
It probably doesn't need stating, but digital media ad spend has grown quickly. Even in the current economic climate, 2011-2012 year-on-year growth for the UK is estimated at around 10%. Digital advertising is more measurable and more accurate in determining who [...]
AdTrader Conference Set for Berlin on April 18
The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we are taking the show for the first time to Berlin. Technology is changing the digital advertising market in Germany, Europe's largest [...]
'Harnessing Attribution: Breaking Through Silos Via Models & Algorithms', by Jon Baron, CEO, TagMan
Among the channels within the media mix, digital marketing is the most measurable and offers the most potential for effective analysis of what is and isn’t working within your marketing. Every dollar can be reported on for ROI and this [...]
WireColumn: Premium Publishers Are in the Audience Business, Not the Ad Impression Business
Petteri Vainikka is CMO of Enreach. Call me crazy, but I believe the biggest problem premium publishers face in better monetising their digital content is that they don't know what business they are in. In other words, they are selling the [...]
Nordic RTB-Adoption On The Rise: Industry Reaction
The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last May, ExchangeWire saw a fairly nascent market still testing and probing the potential of impression-level buying. Rubicon's report on the [...]
IAB UK: Could ‘Pseudonymous Data’ be the Compromise Where the Privacy Battle is Settled?
Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals: what you need to know -- and do. In a rapidly evolving sector, such as digital marketing, there will always be [...]
WireColumn: 2013 - The Rise of the 'Datavores'?
Robert Jackson is Managing Director at elisaDBI. 2013 has the potential to become the first year that data-driven business will be considered mainstream. Love it or hate it, the hype around Big Data has helped raise awareness of the benefits a [...]
The Agency And Consultancy Collision
One of the biggest trends in the digital advertising/marketing space is the movement to replicate more traditional consultancy-like models. It is not a new business model by any means. Accenture has been in operation since the 1950s - and we [...]
Interview Between Elisa DBI & ion Interactive on the Current State of Marketing Technology
Rob Jackson, MD, Elisa DBi and Scott Brinker, Co-Founder, ION Interative recently caught up to discuss how technology is broadly affecting marketing; the emergence of the marketing technologist; challenges facing companies concerning building a true technology and data-driven culture and [...]
Adform RTB European Trend Report
With the RTB market expected to be worth $20 billion by 2015, new findings from Adform have revealed that CPM rates for RTB-traded inventory have doubled over the past 12 months. The research highlights the boom in the display market with [...]
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