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Gaining Control: Advice for Advertisers from MD Europe at AudienceScience, Mark Connolly
Mark Connolly is the newly appointed European Managing Director at AudienceScience. Here Mark talks about the issues and challenges currently facing the industry and the important role that technology will play in 2013. I have been fortunate enough to have worked [...]
WireColumn: Who Will Be the First Exchange of the Automated Content World?
Paul Frampton is Managing Director at Havas Media We are all well aware that the retargeting model is broken. Still, three years into an RTB world, advertisers are frequency spamming the same users over and over again. Whilst there are some positive [...]
Room Full of Money: The Realities Of Media Trading
Mikko Kotila is Founder & CEO at STATSIT. The advertising industry is huge. Currently at half a trillion dollars it earns its place amongst world’s largest industries, with the likes of pharma. People tend to overlook the magnitude when they’re evaluating [...]
Announcing: Ad Trader Conference, Berlin, Thursday April 18
Ad Trader Conference is back on April 18. This year we will bringing the most senior ad execs in Germany to Berlin. Now in its third year, Ad Trader Conference is the most influential event for the German data-driven advertising [...]
WireColumn: Whisper it Quietly
Stuart Colman is Managing Director, EMEA at Maxifier. Whisper it quietly, but whisper it nonetheless... Redmond may well be the winner when it comes to the future of advertising. Things don’t seem so rosy in Silicon Valley at the minute. Seemingly Apple, [...]
The Disconnect Between Analysts and Sales
There seems to be, at times, a polarisation in the publisher business. This won’t surprise many people, most businesses have silos and cultural/political barriers. In other verticals, there are countless opinions on how the CMOs and the CIOs need to [...]
Investigating MENA: 'Confidence in Emerging Markets,' by Newaz Islam, Sales Director MENA, QUISMA
QUISMA gives its view on the Middle East and North African Region after opening its Dubai office at the end of 2012, its first step out of the European region. Not too long ago, the digital media landscape in the Middle [...]
Zodiak Active's Marco Guglielmin Discusses the Italian Display Market and the Company's Publisher Trading Desk Proposition
Italy is the biggest Southern European display market, now totalling 500 million euro - and growing - per year. We speak to Marco Guglielmin, Director A-Plus platform at Zodiak Media. Zodiak Media is a leading Publisher Trading Desk in the [...]
How RTB Has Changed Our Industry, and What Next As Data-Driven Buying Becomes Mainstream?
Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to an established method of media buying. We are now at a point where, although automated-led buying still has room for [...]
Programmatic Premium Explained: Part 2, The Case For Using RTB As The Mechanism For Programmatic Premium
We have already looked at how you would execute premium programmatic from a direct sales platform in the first of this series of posts. But what about the other options, namely RTB and the ad exchange. Today we [...]
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