Latest Stories

• How the DMA is Reshaping Ad Tech for Better or Worse

  11 months ago News

  

  With the aim to curtail the unchecked dominance of big tech firms and foster a more equitable space, the DMA has stirred both apprehension and optimism within the ad tech industry. We take a look at some of the intricacies [...]

• ExchangeWire on BBC Commercialising Podcasts, Big Tech vs the DMA, and Disney's DRAX

  11 months ago Podcast

  

  On this ExchangeWire team episode of the MadTech Podcast, Mariam Ahmad is joined by John Still and Lindsay Rowntree to discuss the latest in the worlds of media and marketing.  They discuss the BBC’s plan to commercialise podcasts, the tech giants [...]

• NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting

  11 months ago News

  

  NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands with better access to in-app traffic by aligning in-app targeting capabilities.  NumberEight has reimagined user identity management through AI technology and [...]

• Maximising Your Brand Marketing Strategy Around Major Sporting Events – Q&A with Katie Arena, Clinch

  11 months ago News

  

  Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She expands on delivering an automated and real-time [...]

• EU Publishes Election Risk Guidelines Under Digital Services Act; EU Forces Amazon to Provide Greater Ad Transparency; X Expanding Access to Grok AI Chatbot Tool 

  11 months ago News

  

  On today’s news digest: EU Publishes Election Risk Guidelines Under Digital Services Act; EU Forces Amazon to Provide Greater Ad Transparency; X Expanding Access to Grok AI Chatbot Tool  With the Digital Services Act now in full force, the European Commission [...]

• Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising

  11 months ago News

  

  In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company. This collaboration is set to revolutionise the programmatic advertising ecosystem by integrating The GoodNet's GoodIQ Ethical [...]

• MINT Strengthens its Leadership Team with the Appointment of Christoph Kruse as Global Marketing Director

  11 months ago News

  

  MINT, the leader in Advertising Resource Management (ARM) enterprise-grade software, has announced the appointment of Christoph Kruse as global marketing director as it continues to focus on its market growth strategy in 2024. This announcement is part of a series of strategic [...]

• Azerion Appoints Neil Murphy as SVP Demand & Partnerships, North America

  11 months ago News

  

  Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the appointment of Neil Murphy as SVP demand & partnerships, North America, in a role that will see him expand the company’s presence in the market to [...]

• AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality

  11 months ago News

  

  AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetisation and advertising solutions to publishers and advertisers and HUMAN Security, Inc, the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud, [...]

• BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service

  11 months ago News

  

  On today’s news digest: BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service The BBC will be exploring how to reform the licence fee post-2028, announced the broadcaster’s director general, Tim [...]