Latest Stories

• Criteo IPO Watch: Why The Retargeting King Will Have To Build The Ecommerce Stack Pre-IPO

  13 years ago News

  

  The role of online retail is ever changing and facing constant disruption by the socially connected web. Despite this, ecommerce remains a major part of internet’s ecosystem, with continued growth on the horizon. One company that is emerging as the major [...]

• Toby Ross Discusses Fairfax's New Audience Extension Proposition

  13 years ago News

  

  Toby Ross is Head of Strategic Alliances at Fairfax Media. Here he discusses the new audience extension partnership with Google, as Fairfax looks to leverage its audience across dynamic inventory, and whether this move is a precursor to the [...]

• Phil Duffield, Managing Director Adap.tv, Discusses The Growth Of Video RTB In The APAC Region And Publisher Adoption

  13 years ago News

  

  Phil Duffield, Managing Director Adap.tv, discusses the growth of Video RTB in the APAC region, publisher adoption of the buying mechanism and some key infrastructure problems that currently is holding back the market. Is the fusion of TV and video applicable [...]

• Adfonic's Q2 Global AdMetrics Report Shows Android Beating Out iOS as Most Popular Platform for Mobile Advertisers

  13 years ago News

  

  Adfonic released last week their Q2 Global AdMetrics report, the second in a quarterly series, announcing, among other things, Android has beaten iOS for the first time as the most popular platform for mobile advertisers. The report further breaks down [...]

• Fairfax Metro Media Launches Audience Extension With Google

  13 years ago News

  

  Fairfax, a leading publisher in the Australian media market, has announced a partnership with Adx to provide audience extension across video inventory to agency partners. The move is being seen a precursor to the emergence of fully-formed publisher trading desk [...]

• Addressing the Stack: Smart AdServer Teams Up with Rubicon Project to Maximise Yield

  13 years ago News

  

  Over the last 12 months, we’ve seen the rise of the ‘stack’. Google, Appnexus, et al are all on their way to developing end-to-end solutions. However, smart collaborations and partnerships now may provide alternatives to those previously unable (or unwilling) [...]

• Franc Goebbels, Managing Director, Annalect Netherlands on the Dutch Ad Space

  13 years ago News

  

  Franc Goebbels, Managing Director for Annalect in the Netherlands, chats with ExchangeWire on automated trading, the Dutch cookie law and why semantic targeting needs the human touch in his local market. Can you give us some overview on the Accuen Netherlands [...]

• Phil Macauley, Managing Director at Quantcast, Discusses Guardian News & Media’s Recent Selection of Quantcast’s Brand Lookalike Targeting Technology

  13 years ago News

  

  Quantcast, an audience measurement and targeting provider for advertisers and publishers, announced on Wednesday its partnership with Guardian News & Media. The company is the first major publisher in the United Kingdom to leverage Quantcast Brand Lookalike targeting. Quantcast Brand Lookalikes [...]

• Digital KPIs: Marketers Seek Data Simplicity, Infographic by WFA

  13 years ago News

  

  New research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels. A survey of senior marketers with global or regional responsibilities at major [...]

• ‘Mobile, a Marketer’s Nightmare’ by Gareth Davies, Commercial Operations Director, Somo

  13 years ago News

  

  We’ve all heard the pitch. Mobile is going gangbusters. Smartphones and tablets are creating a paradigm shift in the way we communicate, access content, engage with products, services and ultimately the world around us. According to Mary Meeker, the app economy [...]