Latest Stories

• Hidetaka Fukata Discusses The Launch Of i-Effect, DAC's New Third-Party Ad Server In The Japanese Market

  13 years ago News

  

  Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC's new third-party ad server. Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology? Even though Third Party [...]

• Oli Whitten Discusses The Rubicon Project Joint Venture with Netric Sales In The Nordics

  13 years ago News

  

  Rubicon Project announced today that it is expanding its international operations with a strategic partnership with Netric Sales in the Nordic region. Here Oliver Whitten, VP & Commercial Director, EMEA, Rubicon Project, discusses the new partnership with Netric Sales. For those [...]

• EMEA Round-Up: StrikeAd & Celtra Join Forces; Fabien Magalon Joins Criteo’s Paris Team; Blowfish Digital Announces Revenue Growth & Intl Management Expansion; Swedish Xaxis Controversy

  13 years ago News

  

  StrikeAd and Celtra Join Forces to Offer RTB-integrated Rich Media Mobile Ads StrikeAd, the London and New York-based mobile advertising specialist, this week announced they’re teaming up with Celtra, an industry leader for rich media advertising and analytics across mobile devices, [...]

• Note To The Valley: Your Newly-Found Native Advertising "Solution" Won't Scale To Multi-Billion Exit

  13 years ago News

  

  If you believe the endless tech blog propaganda and inside commentary coming from the Valley, then the display advertising apocalypse will soon be upon us. Standard display will be banished to the confines of ad tech history - with terms [...]

• Japanese cyber communications inc & OpenX Announce Partnership Expansion into Mobile

  13 years ago News

  

  cyber communications inc. (“cci”), a leading Japanese media representative company and a wholly owned subsidiary of Dentsu Inc., and OpenX Technologies, Inc. (OpenX), today announced a major expansion of their multi-year partnership. Under the terms of the extended online advertising [...]

• In The Lead Up To ATS Stockholm, ExchangeWire Asks If The Nordics Is Ready For Automated Data-Driven Buying?

  13 years ago News

  

  In preparation for ATS Stockholm, this Thursday the 24th May, we asked three industry leaders in the Nordics, for their their thoughts on automated, data-driven buying in the region. It is clear that whilst automated trading is still fairly nascent [...]

• APAC Round-Up: Maxifier Opens First Office in Asia & Appoints Japan Country Manager; eBay Launches geoTribes in Australia; Asia-Pacific Men Love Social Networks; India Tipped to Overtake U.S. as World's Biggest Facebook Market

  13 years ago News

  

  Maxifier Opens First Office in Asia & Appoints Japan Country Manager Maxifier, a global leader in inventory revenue management technology, announced this week the establishment of its business in Asia, the opening of an office in Tokyo, and the appointment of [...]

• OpenX's Mike Downey Discusses The Samsung AdHub Market Launch, And The Roll-Out In The APAC Market

  13 years ago News

  

  Mike Downey is VP, Business Development, at OpenX. Here he discusses the recent deal signed with Samsung, and the roll-out of the in the APAC market. What will the AdHub partnership look like in the APAC region? The Samsung AdHub Market (Market) [...]

• Media Versus Creatives: Should There Really Be A Dilemma In Display?

  13 years ago News

  

  Carl Nelvig is the VP for R&D at Burt, a predictive analytics platform. In the second of his posts, Nelvig addresses the perceived problem in display advertising around the (in)compatibility of creativeness and media, and wonders why both can't be [...]

• EMEA Round-Up: Adform Enters Portugal; DoubleClick Live Stream June 5; Your Adobe's on Fire; Japanese Docomo to Aquire Italian Buongiorno; Yell Acquires Moonfruit

  13 years ago News

  

  Adform Continues International Expansion With Opening of Portuguese Office Display advertising specialist Adform announced last week their opening a new regional office in Lisbon, Portugal. The move comes as a result of an increase in media agencies and online advertisers looking [...]