Latest Stories

• adscale Launches RTB Platform For The German Market; Makes Billions Of German Ad Impressions Available To European Buyers

  13 years ago News

  

  adscale has announced that is putting two-thirds of its available inventory through its new RTB platform, and integrating local and international demand into Germany's biggest supply source of - coveted - .de domains. Here Matthias Pantke, CEO of adscale GmbH, [...]

• The PostView: Why The Ad Tech And Agency Models Are Beginning To Collide

  13 years ago News

  

  The PostView is a new column written by senior execs working in the European online advertising industry. The lines continue to blur in the media buying eco-system. MediaMath’s recent announcement that it is spinning off a new breed of agency is [...]

• Robbie Hills Discusses The Recent Adx Launch In China, The RTB Market In China And Trends Across The APAC Region

  13 years ago News

  

  Robbie Hills is Head of Media Technology Solutions SEA/India and Head of Rich Media APAC at Google. Here he discusses the recent launch of Adx in China, and the growth of programmatic buying in other APAC markets. Can you give some [...]

• Euro Round-Up: TubeMogul’s FakePreRoll Highlights Dodgy Industry Practice; WPP Q1 2012 Trading Statement; IAB Location-Based Ad Report

  13 years ago News

  

  TubeMogul’s FakePreRoll.com Highlights Deceptive Industry Practice Most people think they know what a pre-roll video ad looks like: 15-30 second video clip that plays in a large video player in the top left part of the screen is a pre-roll ad. [...]

• Understanding Engagement: The Final Frontier

  13 years ago News

  

  Ollie Bath is head of Client solutions at IgnitionOne UK. Here he discusses the importance of understanding the user journey and properly measuring engagement in the path to conversion. Let’s be honest, measuring online media remains a tricky subject. But it’s [...]

• Erich Wasserman Discusses The Kepler Agency Spin Off, What It Means For MediaMath's Core Tech Business And How It Helps Clients

  13 years ago News

  

  MediaMath announced it was spinning out its US service business into a new agency so it can focus on its core tech offering. Here Erich Wasserman, Co-Founder & GM EMEA, MediaMath, discusses the Kepler agency spin off, what it means [...]

• APAC Round-Up: Brandscreen Expands Further Into Asian Markets; VivaKi Launches AOD in Australia; 121% Mobile Ad Growth in Vietnam; Publicis Acquires India's Indigo

  13 years ago News

  

  Brandscreen Expands Further Into Asian Markets with New Vice President of Product Brandscreen, an APAC-focused DSP, has appointed Ryan Pestano to the newly created role of Vice President of Product. Based in Singapore, Pestano will report to Brandscreen CEO Julian Tol and [...]

• Gustav Von Sydow, CEO & Co-Founder, Burt, Discusses The Company's Brand Analytics Tool As Well As Trends In The Scandinavian Display Market

  13 years ago News

  

  Gustav Von Sydow, CEO & Co-Founder, Burt, discusses the company's brand analytics tool as well as trends in the Scandinavian display market. Von Sydow is speaking at the upcoming ATS Stockholm event on May 24. Tickets are now available to [...]

• Euro Round-Up: Adfonic Releases New SDK; Evidon & TagMan's Privacy Partnership; MEF's Mobile Privacy; Tremor Video Launches VideoHub In UK; Maxifier Launches ADMAX

  13 years ago News

  

  Adfonic Releases Latest SDK for iOS and Android Global mobile advertising marketplace Adfonic, announced last week the availability of the Adfonic SDK Version 2.0 for iOS and Android. The newly available SDK is compliant with the IAB’s MRAID (Mobile Rich Media [...]

• Keeping Up With UDID Changes

  13 years ago News

  

  Wes Biggs is the Co-Founder and CTO of Adfonic. Here he discusses up the latest developments in the UDID changes - and what it means for the mobile ad industry. The evolving changes to the iOS application ecosystem, and concerns over [...]