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IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising
Today (March 26th, 2024), IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has published the first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising. The mapping presents the range of emissions models [...]
Opti Digital's Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats
Opti Digital's CEO, Magali Quentel-Reme talks to ExchangeWire about AI's pivotal role in driving digital ad revenue growth, emphasising its transformative impact on programmatic advertising. Quentel-Reme also highlights the industry's focus on sustainability and the importance of innovative ad formats [...]
Archipelago Hotels’ Chris Legaspi on Spotify Launching Music Videos, Indonesia’s Tightening Oversight of Online Travel Agents, and the World’s First Comprehensive AI Law
In this episode of the MadTech podcast, Mat Broughton is joined by Rachel Smith and Chris Legaspi, VP commercial of Archipelago Hotels to discuss the latest news in the world of media, marketing, and ecommerce. They delve into Spotify’s launch of [...]
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