Latest Stories

• YieldLab Opens Up Premium German Sales House Inventory To International Demand

  13 years ago News

  

  Turn has announced a strategic partnership with Hamburg-based SSP Yieldlab to provide global advertisers with access to top premium German publishers and media houses. Turn is the first international DSP to successfully integrate with German premium publisher yield management specialist, Yieldlab. Yieldlab [...]

• That IAB £1 Billion+ UK Display Number In Full: Overall Growth In Display Up 13%; Social Upto 21% Of Total Spend; And Video Up 100% On 2010

  13 years ago News

  

  IAB/PwC UK online ad spend Study For 2011 is out today. The big story is that digital ad spending is up £687 million on the 2010 figure, and now stands at £4.784 million. Search returned the biggest growth in all [...]

• SpotXchange Launch SkipIt: Users Can Now Dodge Pre-Rolls And Video Ads For Fee

  13 years ago News

  

  SpotXchange announced this week the launch of their new service SkipIt, which was created to address high abandonment rates in online video advertising by providing the option to skip online video ads. According to Forrester, consumers continue to gravitate toward online [...]

• Guy Cookson, Azullo Co-Founder, Discusses The Respond Solution For Publishers And How It is Attempting To Address "Banner-Blindness"

  13 years ago News

  

  Guy Cookson is Co-founder of Azullo, an advertising solutions provider based in London. Here Cookson discusses Azullo's flagship product, Respond, how it is addressing "banner-blindness", its penetration in the market, and the potential up-side for publisher clients. Your company, Azullo, launched [...]

• The PostView: Should Advertisers Build Their Own Bidders To Buy At The Impression Level?

  13 years ago News

  

  The PostView is a column written by senior execs working in the European online advertising industry. Publishers building their own bidders? Who would have thought it? For those of you who missed it, you should read Martin Van Der Meij's recent [...]

• Euro Round-Up: Google Now Accounts For Half Of Netherlands Digital Revenue; nugg.ad Partners BE Viacom; Tracking Digital Behaviour In Germany

  13 years ago News

  

  Google Dominates the Dutch Online Advertising Market An online advertising revenue of one billion euros in the Netherlands is not bad -- but an estimated half of that revenue still comes from Google. Despite stagnating economic growth, and the decline in [...]

• Brand Safety In Focus: That comScore vCE Study Charter In Summary

  13 years ago News

  

  comScore released its vCE Study Charter this week. The study focused on ad delivery based on key criteria, including whether or not the ads were delivered in-view, to the right audience, in the right geography, in brand safe environments and [...]

• APAC Round-Up: Indian Ad Network M&A; APAC Mobile Trends & That Amobee Deal; Chinese Calling Foul On Google; And Yet More Sketchy Paywall Success

  13 years ago News

  

  Germany’s Gruner + Jahr Acquires Majority Stake in NetworkPlay Gruner + Jahr, a Bertelsmann company headquartered in Hamburg, has acquired a majority stake in digital advertising network NetworkPlay. Following the acquisition, Kuldip Singh, CEO of Gruner + Jahr India, will join [...]

• Reza Behnam Discusses The ADZ DSP Solution & Trends In The SE Asian Market

  13 years ago News

  

  Reza Behnam is CEO & Founder at ADZ. Here he discusses the ADZ DSP solution, and trends in the SE Asian market. Can you give an overview of the ADZ solution in the APAC region? We are a regional demand side platform [...]

• How The Consumer OS Has Come To Dominate Our Digital Lives And Why Universal Addressability For Marketers Is The Ultimate Goal

  13 years ago News

  

  It is quite astonishing how much of our daily lives is now facilitated by Google. I don’t mean that in a bad way, but the reality is my (and millions of others’) digital life assets are tied in to Google. [...]