Latest Stories

• Reza Behnam Discusses The ADZ DSP Solution & Trends In The SE Asian Market

  13 years ago News

  

  Reza Behnam is CEO & Founder at ADZ. Here he discusses the ADZ DSP solution, and trends in the SE Asian market. Can you give an overview of the ADZ solution in the APAC region? We are a regional demand side platform [...]

• How The Consumer OS Has Come To Dominate Our Digital Lives And Why Universal Addressability For Marketers Is The Ultimate Goal

  13 years ago News

  

  It is quite astonishing how much of our daily lives is now facilitated by Google. I don’t mean that in a bad way, but the reality is my (and millions of others’) digital life assets are tied in to Google. [...]

• AOP Census 2012 Finds Publishers Focusing on Technological Innovation And Increasing Collaboration With 3rd Party Tech Vendors

  13 years ago News

  

  According to this year's AOP Census, the focus for UK publishers for 2012 is now very much on expansion, both in core businesses and the launch of new products alongside acquisitions. - 86% of publishers are expecting to launch new products [...]

• Euro Round-Up: Adap.tv And BannerConnect Partner; Turn Move Into France; StrikeAd Big On Mobile Privacy; AdSafe Adds More UK & European Partners; And More IAB Mobile Numbers

  13 years ago News

  

  Adap.tv Partners with BannerConnect to Expand RTB for Online Video in Europe Adap.tv, a company that provides a programmatic way to plan, buy, sell and measure television and video advertising, is partnering with European real time bidding company, BannerConnect. The move [...]

• ADmantX's Damon Francis Talks About Semantic Targeting, How It Can Be Used To Deliver Performance And Its Increased Importance As Cookie-Free Targeting Alternative

  13 years ago News

  

  Damon Francis is Business Development Director at ADmantX, a semantic targeting solutions provider. Here he discusses the company's solution, how semantic targeting can be used to deliver performance and its increased importance as cookie-free targeting alternative. There's often some confusion around [...]

• IAB 2011 Netherlands Online Ad-Spend Report: Automated Trading On The Rise; Display Delivers 11% YoY Growth

  13 years ago News

  

  In their second annual report released this week, IAB and Deloitte announce their findings for ad-spend in the Netherlands in 2011. This year’s edition relies on data supplied by 40 companies. Roel van Rijsewijk, Deloitte Online Business Innovation, comments: “2011 has [...]

• Re-Thinking The Attribution Model: Isn't It Time Attribution Was Based On Statistical Analysis?

  13 years ago News

  

  Robin Davies is Country Manager UK at Mediaplex. Here he discusses why we should be re-thinking attribution and why the industry should be basing models more on atatistical analysis. Digital marketing is supposed to have solved John Wanamaker’s question: “Half the [...]

• Euro Round-Up: German Thoughts On Web Privacy Rules; Tagman Conversion Loss Calculator; And More Desperate Publisher Paywall Strategies

  13 years ago News

  

  What German startups really think of web privacy rules “Playing by the EU data security laws is like showing up to the grand prix with a race car missing one wheel.” The U.S. and European Union have very different levels of data [...]

• New Orange-Publicis Venture Fund Makes Its First Investment In myThings

  13 years ago News

  

  Following on the heels of their newly-formed partnership just this month, France Telecom-Orange and Publicis Groupe announced they will partner with Iris Capital Management to make venture capital investments in digital start-ups - with a focus on the EMEA market. Their [...]

• Euro Round-Up: AppNexus Rich Media RTB Solution; Aegis Reports Big 2011 Numbers; Growth In Display Spend; Collective Video Report Release; Evidon Tracker Overview

  13 years ago News

  

  AppNexus Addresses the Challenges of Rich Media in RTB AppNexus Console customers now have a fully-featured Creative Template capability, the company announced last week. The challenge for RTB is matching the capabilities of the creative to the expectations of the publisher for [...]