Latest Stories

• Re-Thinking The Attribution Model: Isn't It Time Attribution Was Based On Statistical Analysis?

  13 years ago News

  

  Robin Davies is Country Manager UK at Mediaplex. Here he discusses why we should be re-thinking attribution and why the industry should be basing models more on atatistical analysis. Digital marketing is supposed to have solved John Wanamaker’s question: “Half the [...]

• Euro Round-Up: German Thoughts On Web Privacy Rules; Tagman Conversion Loss Calculator; And More Desperate Publisher Paywall Strategies

  13 years ago News

  

  What German startups really think of web privacy rules “Playing by the EU data security laws is like showing up to the grand prix with a race car missing one wheel.” The U.S. and European Union have very different levels of data [...]

• New Orange-Publicis Venture Fund Makes Its First Investment In myThings

  13 years ago News

  

  Following on the heels of their newly-formed partnership just this month, France Telecom-Orange and Publicis Groupe announced they will partner with Iris Capital Management to make venture capital investments in digital start-ups - with a focus on the EMEA market. Their [...]

• Euro Round-Up: AppNexus Rich Media RTB Solution; Aegis Reports Big 2011 Numbers; Growth In Display Spend; Collective Video Report Release; Evidon Tracker Overview

  13 years ago News

  

  AppNexus Addresses the Challenges of Rich Media in RTB AppNexus Console customers now have a fully-featured Creative Template capability, the company announced last week. The challenge for RTB is matching the capabilities of the creative to the expectations of the publisher for [...]

• SpotXchange's Vicki Lyon Gives Her Overview On Last Week's ATS Sydney Event

  13 years ago News

  

  Vicki Lyon is Managing Director SpotXchange Asia-Pacific. Here she gives her synopsis on the recent ATS Sydney event. The inaugural ATS conference here in Sydney was a resounding success, with several hundred attendees and a great cross-section of industry commentary. [...]

• Unlocking The Potential Of RTB: Why The Customisable Real Time Platform Will Deliver Better Yield For Publishers

  13 years ago News

  

  Tom Barnett is the Managing Director at Switch Concepts. Here he discusses the importance of the customisable real-time platform when trading ad inventory at the impression level, the huge potential for publishers to increase yield, and the critical piece [...]

• ATS Sydney PWC Presentation: Australian Entertainment & Media Outlook

  13 years ago News

  

  Megan Brownlow is Executive Director & Editor of The Media and Entertainment Outlook at PriceWaterhouseCooper. She recently gave an overview of upcoming trends in the Australian advertising market during a fireside chat with Paul Fisher, CEO of IAB Australia, [...]

• Mi9 Launches At ATS Sydney; More Media Coverage Of The Day's Event

  13 years ago News

  

  It was big day yesterday in the APAC market for ExchangeWire as we held our inaugural ATS conference in Sydney. Over 270 attendees from the Australian and APAC buy and sell side came to ATS Sydney. We will [...]

• Euro Round-Up: YD Launches New Proprietary Real-Time Trading Platform; Hi-Media Buys La Tribune; IAB ePrivacy Guidleines For Pubs; ClickDistrict Gets New COO

  13 years ago News

  

  YD Launches New Proprietary Real-Time Trading Platform On the heels of the announcement of their new international offices in France and Italy, YD announces this week the launch of its proprietary trading platform for high frequency media trading and audience [...]

• Erich Wasserman Discusses The MediaMath Open Solution, Getting Access To Quality Supply And MediaMath In Europe

  13 years ago News

  

  Erich Wasserman is Co-Founder & GM EMEA at MediaMath. Here he discusses the MediaMath proposition in Europe, the new "Open" solution, the "private marketplace" and the Rest Of the World expansion plans. For those unaware of MediaMath - and I'm [...]