Latest Stories

• Euro Round Up: Criteo To Hit $400 Million In Revenue This Year; StrikeAd Informs On Mobile Ad Tracking; Hi-Media UK Inks New Deal With Thomas Cook

  13 years ago News

  Criteo To Hit $400 Million In Revenue This Year Criteo has become a colossus in the European ad tech space. The French company, founded by Jean-Baptiste Rudelle in 2005, has a client list which includes some of the biggest names in [...]

• Has The Rapid Growth In Online Video Meant TV Has Lost Its Ability To Deliver Both Audience & Cost Effectiveness?

  13 years ago News

  

  James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) discusses how  online video is now worth $1.5B + across Asia Pacific region, and with the likes of Sony investing in IPTV and telcos decreasing barriers to entry via [...]

• Sorosh Tavakoli Discusses The Videoplaza Solution, The Recent Series B Fund Raise, And Trends In The Video Ad Market

  13 years ago News

  

  Sorosh Tavakoli is the founder and CEO of Videoplaza. Here he discusses the recent the Videoplaza solution, the recent series B fund raise, and trends in the video ad market. For those unaware of the Videoplaza proposition, can you give [...]

• The PostView: Is Cutting Supply Really The Answer To The Current Malaise In Display Advertising?

  13 years ago News

  

  The PostView is a new column written by senior execs working in the European online advertising industry. There have been a lot of pieces recently putting forward the argument that reducing the volume of ads on a page could help salvage/preserve [...]

• Euro Round-Up: The French Get "Serieux" About RTB; mediascale Reports Strong 2011 Growth; Jemm Goes All-In With AppNexus

  13 years ago News

  

  Le Trading Media In an epic twenty-seven pages on the potential of RTB in the French market, IAB France has outlined an impressive overview of the entire market. The report goes into great detail on the emerging data-driven advertising market [...]

• Moving On From Retargeting: Why Prospecting In Display Is Good For The Industry

  13 years ago News

  

  Lee Puri is Co-Founder at Media iQ Digital. Here he discusses the centralisation of re-targeting and why prospecting in display will be good for the industry. Many advertising agencies and clients made moves in 2011 to take direct control of [...]

• Is Facebook About To Own The Mobile Channel With Sponsored Stories?

  13 years ago News

  

  Damian Routley is Director at Glow Digital Media Limited, a Facebook-buying solution based in London. Here he discusses the possible roll out of sponsored stories on Facebook's mobile channel - and why with 400 million active mobile users FB [...]

• Euro Round-Up: Glow Digital Added to AppNexus Market; DoubleClick Sees European Publisher Uplift in AdX; Weborama Experiences 48% Growth in Q4

  13 years ago News

  

  This is the first post in our new column Euro Round-up. Please forward all Euro market stories and press releases to press@exchangewire.com. Glow Machine Now Available In The AppNexus App Marketplace, Adding Facebook Ad Buying In The Ad Stack If you were [...]

• Wout Van Damme, CEO Of Funbox, On How Trading Desks Are Responsible For Mitigating Brand Safety When Buying On Ad Exchanges & DSPs

  13 years ago News

  

  Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people using it and says that trading desks are ultimately responsible for advertisers brand safety. He also talks about Funbox's strict processes and [...]

• The PostView: The Last Hurrah For The Horizontal DR Ad Network

  13 years ago News

  

  The PostView is a new coulmn written by senior execs working in the European online advertising industry. They used to be the kings and queens of media arbitrage. The ad tech watering holes of Goodge street and Dusseldorf would only [...]