Latest Stories

• Chris Brown, Team Lead, DoubleClick Performance Products, Discusses The Ad Exchange Direct Deals Offering

  13 years ago News

  

  Chris Brown is team lead at DoubleClick Performance Products in Australia, South East Asia and NZ. Here he discusses the progress made by the DoubleClick Ad Exchange in the region, timeframes around when mobile and video inventory will be made [...]

• The Trough Of RTB Disillusionment

  13 years ago News

  

  Martin Kelly is the co-founder and Managing Partner at Infectious Media. Here he discusses the RTB hype cycle and why the nascent media buying methodology is currently languishing in the trough of disillusionment. 2011 was the year RTB hit [...]

• Tribal Fusion's Doug Conely Discusses The Post View Window; Suggests Moving To Weighted Or Linear Attribution

  13 years ago News

  

  Doug Conely is Senior Director, Global Data & Targeting at Tribal Fusion. Here he responds to a recent PostView coulmn, and argues that instead of the focus on the post view window argument, we as an industry should be [...]

• The PostView: Why ‘Perfect’ Efficiency Will Not Be Good For All

  13 years ago News

  

  The PostView is a new coulmn written by senior execs working in the European online advertising industry. Like it or not we live in world where buying display advertising is still inherently inefficient. The convergent trend is for increased efficiency through [...]

• Tim Finn, Head of EMEA, StrikeAd, Discusses His New Role, StrikeAd's Recent Round Of Funding & The Japanese Partnership With Mediba

  13 years ago News

  

  Tim Finn is the newly appointed head of EMEA at StrikeAd. Here he discusses his recent appointment, the latest round of funding and the Japanese partnership. You’ve just joined StrikeAd. What were you doing before and why did you join them? Prior [...]

• Speakers Confirmed For ATS Sydney; Early Bird Tickets Now On Sale For Full Day Event On Tuesday, March 13

  13 years ago News

  

  Looking for key trends in the emerging data-driven display market in Australia and South East Asia? The Ad Trading Summit, Sydney is the first focused event on the data-driven display marketplace in Australia, South-East Asia and the wider APAC [...]

• PLYmedia Looks To Take On OpenX And DoubleClick In The $9 Billion Long Tail Publisher Market

  13 years ago News

  

  PLYmedia is offering adk2, a "free" ad server for long-tail publishers. Here Avishay Raviv, COO and President at PLYmedia, gives an overview of the product and how the company intends to take on established players, DoubleClick and OpenX, in [...]

• DAC President & CEO, Hirotake Yajima, Discusses The DAC Offering, The Growing Data-Driven Display Market In Japan & Evolving Trends In The Marketplace

  13 years ago News

  

  Hirotake Yajima is President & CEO of Japanese advertising powerhouse, DAC. Here he discusses the DAC offering, the growing data-driven display market in Japan and trends in the Japanese online advertising space. Can you give an overview of [...]

• The Collective Effort Required To Make The RTB Eco-System A Better Proposition For Brands

  13 years ago News

  

  Glen Calvert, founder of Social Targeting company Affectv, on the collective effort required to make the RTB ecosystem a better proposition for brands. A common theme in the 2012 predictions for our industry was how we increase the budgets that brands [...]

• Personalised Video Retargeter, Brainient, Raises $1.8 Million; CEO Emi Gal Discusses The Raise And Brainient's Video Ad Solution

  13 years ago News

  

  Brainient, a personalised video retargeting solution, announced today it is raising a new round of funding. Here CEO Emi Gal discusses the new raise and the Brainient video offering. Can you give some overview on the current Brainient offering? Brainient's goal [...]