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Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia
As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how [...]
Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia
As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how [...]
Audience Buying Series #5: Consumption of Mobile Devices in South East Asia
Q1: What trends are we seeing in the SE Asian mobile market? The mobile market is particularly exciting at the moment with the development of mobile Internet devices and its spread across South East Asia. In the month ending [...]
Episode 12 TraderTalk: Europe's Definitive End-Of-Year Review
Season's greetings, listeners. Today TraderTalk looks at the 2011 year in full - with some perspective on possible trends in 2012. This edition covers everything from the rise of the trading desk in Europe to ad tech's growing [...]
Hi-Media & Weborama To Merge Business Units In UK
Hi-Media and Weborama announced this morning that they are merging their business units in the UK. Mathieu will now head the new operation for the UK market. Here he discusses the particulars of the deal and whether or [...]
A View From The European Sell-Side: A 2011 Retrospective & A Look To Some Trends In 2012
Joëlle Frijters is CEO of Improve Digital. Here she gives her retrospective on 2011 - as well as listing 5 key trends for 2012. “Call it Private Ad Exchange, Call it private market place, call it anything you like…. The [...]
Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom On Evolving Media Buying Landscape
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how [...]
Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how [...]
Time To Tame The Ad Tech Beast: Current Fragmentation, Inevitable Consolidation And The Rise Of The Data Marketing Suite
Will Margiloff is CEO and Founder of IgnitionOne. Here he discusses the current fragmentation in the online advertising landscape, why consolidation is inevitable, and the how a "complete stack" approach will help marketers better manage media spend and drive [...]
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