Latest Stories

• Clinch Wins 2024 Artificial Intelligence Excellence Award

  11 months ago News

  

  The Business Intelligence Group today (March 20th, 2024) announced that Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, was named a winner in its Artificial Intelligence Excellence Awards programme, [...]

• How Marketers Can Elevate Creative Performance with AI-Driven Format Optimisation

  11 months ago News

  

  Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John Tigg, EVP, global client partnerships at Yieldmo, outlines the five key ingredients [...]

• Nvidia Reveals Latest AI Chip; Meta Offers to Reduce Subscription Fees Under EU Privacy Review; YouTube Now Requiring Realistic AI Content Disclosure 

  11 months ago News

  

  On today’s news digest: Nvidia Reveals Latest AI Chip; Meta Offers to Reduce Subscription Fees Under EU Privacy Review; YouTube Now Requiring Realistic AI Content Disclosure   On Monday, Nvidia revealed its latest AI chip, the Blackwell B200 GPU. Named the world’s [...]

• Snapchat & Lumen Research Release Global Rich Media Attention Measurement Solution

  11 months ago News

  

  Lumen Research, the global attention technology company, has announced a rich media attention measurement partnership with Snapchat that allows advertisers to measure attention across the platform’s range of unique advertising formats.  Since 2021, Snapchat has been working with Lumen’s patented eye-tracking [...]

• Kevel Announces Retail Media Cloud™ Ushering in the Age of Differentiation for Retail Media Networks

  11 months ago News

  

  Kevel, the API-led ad-serving company, is announcing its new solution: the Kevel Retail Media Cloud™ to deepen its retail media focus and drive advanced product innovation for retailers and marketplaces with on-site and in-store retail media ad products.  The new Retail [...]

• Long-Time Media Research Veteran Josh Chasin Joins Adelaide’s Esteemed Board of Advisors 

  11 months ago News

  

  Adelaide, the leader in attention-based media quality measurement, proudly welcomes Josh Chasin to its board of advisors. A renowned figure in market research and audience measurement, Chasin brings a wealth of expertise from his tenure as chief measurability officer at [...]

• Striking the Balance: Agencies' Mastery of Creativity and Data-Driven Tactics

  11 months ago News

  

  How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK. The question of utilising both data and creativity is one that I think is consistently relevant, and is certainly [...]

• Teqblaze Announces Membership in the IAB Tech Lab as part of its Expanding Strategic Partnership to Advance AdTech 

  11 months ago News

  

  Teqblaze, an innovative full-service white-label advertising technology provider and developer, today (19th March, 2024) announces joining the IAB Tech Lab as a partner. The purpose of joining is to take an even more active part in testing and developing new [...]

• PRISA Media se asocia con First-id para avanzar en el entorno cookieless

  11 months ago News

  

  En un entorno digital que evoluciona rápidamente hacia una era sin cookies de terceros, PRISA Media se posiciona a la vanguardia de la innovación publicitaria al iniciar una prueba de concepto con First-id, la solución de ID first-party que está [...]

• Captify & Samba TV Launch Australia’s First Search & TV Measurement Solution

  11 months ago News

  

  Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 19th, 2024) announced the integration of Captify’s Search Intelligence with Samba TV’s [...]