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Phang Chee Leong, CEO Innity, On Its Recent Partnership With China's adSage, Seamless Search & Display Integration & Further Expansion in APAC
Phang Chee Leong, Innity’s CEO, talks about their recent partnership with adSage – China’s leading player in the SEM space. Here he discusses Innity’s aggressive global growth strategy and highlights some of the challenges they anticipate within the Chinese [...]
Cookie Directive: How To Kill Off European Publishers; While Giving A Monster Monopoly A Competitive Advantage
Facebook is in hot water again, as it seems to have re-instated the "datr" cookie to track all users on sites using the "like" button - whether you are logged into the social network or not. It would seem [...]
Stuart Colman, MD Europe AudienceScience, Discusses The DMP Opportunity And What It Means For Both Publishers And Advertisers
Stuart Colman is the MD Europe AudienceScience. Here he discusses the DMP opportunity and what it means for both publishers and advertisers. For those not in know of the industry's latest TLA, how would define a DMP? A Data Management [...]
Rubicon Report Shows DSPs & Automated Ad Trading Getting Traction In Europe; Ad Nets Still In Rude Health
The Rubicon Project released a comprehensive report on the state of the data-driven display space today. The report, commissioned in partnership with Econsultancy, presents strong evidence that programmatic display buying is gaining traction among the traditional display buyers and [...]
ATS Paris: Évènement Gratuit Pour Les Annonceurs
With ATS Paris only just over a month away, ExchangeWire is offering free access to French advertiser-side marketers. Mais oui. Évènement gratuit pour les Annonceurs. The line-up for ATS Paris is a melange of local C-level execs and [...]
European Display Spend Upto €5.8 Billion, As Germany Remains The Biggest Market In Europe
There is very little data on the European display market as a whole - except of course for the excellent IAB Europe AdEx report. It details all the markets in Europe across the various channel. The survey runs [...]
TraderTalk Episode 8: Criteo's Michael Steckler Discusses The Criteo Offering, Moving Up The Sales Funnel & The Cookie Directive
After a couple of weeks of waiting, TraderTalk is back! We are now upto episode eight, and we got some great interviews coming up in the next couple of weeks. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks [...]
Cyril Zimmermann, CEO, Hi-Media, Confirmed To Speak At ATS Paris On October 27
Cyril Zimmermann, CEO, Hi-Media, has been confirmed to speak at ATS Paris on Tuesday, October 27. Having just inked a new partnership with AppNexus to provide dynamic supply to European buyers, Zimmerman will take the stage in Paris to [...]
Phil Cowlishaw, Performance Media Director, Ikon Communications, Discusses The Recent Video Partnership With Tubemogul
Phil Cowlishaw is Performance Media Director at Ikon Communications. Here he discusses the recent Ikon video partnership with Tubemogul - and what it means for the market. Can you give an overview of your recent partnership with TubeMogul’s PlayTime? What [...]
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