Latest Stories

• PRISA Media Partners with First-id to Advance the Cookie-Free Environment

  11 months ago News

  

  In a digital environment that is rapidly moving towards an era without third-party cookies, PRISA Media is positioning itself at the forefront of advertising innovation by launching a proof of concept with First-id, the first-party identification solution that is changing [...]

• Apple in Talks to Build Google’s Gemini Search Engine into iPhone; xAI Open Sources Grok; LinkedIn Plans to Introduce Gaming 

  11 months ago News

  

  On today’s ExchangeWire digest: Apple in Talks to Build Google’s Gemini Search Engine into iPhone; xAI Open Sources Grok; LinkedIn Plans to Introduce Gaming  Apple is reportedly in active negotiations to license Google’s Gemini AI models and build the AI search [...]

• India’s Antitrust Regulator To Investigate Google; TikTok US Sales Hit Record Figures in 2023; OpenAI Signs Partnerships with El País and Le Monde 

  11 months ago News

  

  On today’s ExchangeWire digest: India’s Antitrust Regulator To Investigate Google; TikTok US Sales Hit Record Figures in 2023; OpenAI Signs Partnerships with El País and Le Monde  In the antitrust ambit, India’s antitrust body has ordered an investigation into Google’s app [...]

• The News Movement’s Lotte Jones on ITV’s Profit Plunge, the Evolution of TV and Retail Media Amidst the Recession 

  11 months ago Podcast

  

  In this episode of the MadTech Podcast, John Still is joined by Mariam Ahmad and Lotte Jones, CMO at The News Movement to discuss the latest in media and marketing.  Through today’s stories we explore ITV’s plunging profits, how the TV [...]

• US Passes Bill Which Could Ban TikTok; EU to Introduce First AI Law; Tech Giants Update Services to Comply with Digital Markets Act 

  11 months ago News

  

  This week on The Stack: US Passes Bill Which Could Ban TikTok; EU to Introduce First AI Law; Tech Giants Update Services to Comply with Digital Markets Act  Industry attention has been on TikTok this week, as the US passes a [...]

• Appodeal & AppHarbr by GeoEdge Announce Partnership to Elevate Mobile App User Experience

  11 months ago News

  

  Appodeal is a growth platform that transcends ad mediation to empower mobile app publishers to help mobile game publishers maximise monetisation efforts. The partnership between Appodeal and AppHarbr by GeoEdge enhances publishers’ ability to rely on Appodeal by closing the [...]

• Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable

  11 months ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated [...]

• AdInMo Combines Player Data & Multi Format Support to Become the Most Integrated InGamePlay Platform

  11 months ago News

  

  AdInMo, the mobile in-game advertising platform has added audio and rewarded formats to its tech stack so that publishers and advertisers can now reach and monetise players with even more formats from a single ad placement.  The comprehensive InGamePlay SDK gives [...]

• The Rise of Retail Media Networks

  11 months ago News

  

  Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $100bn space? It would be remiss to overlook ad tech’s current focus on the [...]

• Adelaide Expands Attention Leaderboard to Spotlight CTV's Top Streaming Platforms

  11 months ago News

  

  Adelaide, the leader in attention-based media quality measurement, has expanded its Attention Leaderboard to include Connected TV spotlighting the five streaming platforms with the highest-quality CTV offerings. Adelaide’s Attention Leaderboard is grounded in its omnichannel attention metric, AU, which predicts [...]