Latest Stories

• IMPACT+ & PYURE's Partnership Helps German Advertisers Cut the Environmental Impact of Digital Campaigns

  11 months ago News

  

  Advertisers across Germany, Austria, and Switzerland can now track and reduce the environmental impact of their online campaigns through a new partnership between PYURE and leading sustaintech platform IMPACT+.  IMPACT+’s suite of industry-leading solutions is used by global brands and agencies [...]

• Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys

  11 months ago News

  

  StackAdapt and Broadsign debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home (pDOOH) campaigns across the region.  Accessible via the StackAdapt [...]

• First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID)

  11 months ago News

  

  First-id and Microsoft Advertising are collaborating to create a programmatic advertising solution that protects privacy and allows addressability, without relying on third party cookies. The French company, in partnership with Microsoft Advertising, aimed to help buyers reach their campaign objectives [...]

• Nvidia Sued Over Use of Copyrighted Material; Elon Musk’s xAI to Open-Source Grok; X Launches Long-Form Articles

  11 months ago News

  

  On today’s ExchangeWire digest: Nvidia Sued Over Use of Copyrighted Material; Elon Musk’s xAI to Open-Source Grok; X Launches Long-Form Articles AI chip maker Nvidia has been sued over using copyrighted material to train its AI model NeMo. Three authors, Brian [...]

• VIOOH Ranks #2 in MarTech 50 2024

  11 months ago News

  

  Today, (March 11th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has placed second in the Martech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth. BusinessCloud’s Martech 50 is [...]

• ITV Profits Plunge By 61%; Half of US Video Subscription Revenues Will Go To Streaming By 2025; US Approves TikTok Crackdown Bill

  11 months ago News

  

  On today’s ExchangeWire digest: ITV Profits Plunge By 61%; Half of US Subscription Revenues Will Go To Streaming By 2025; US Approves TikTok Crackdown Bill Amidst the TV advertising downturn, ITV has recorded a profit drop of 61% to £193m in [...]

• BELOVD’s Marvyn Harrison on Declining Pay-TV Subscribers, Disney’s Merger with Reliance, and TikTok's Clash with Universal Music 

  11 months ago Podcast

  

  In this MadTech podcast episode, ExchangeWire’s Anne-Marie Sheedy and Ciarán O’Kane are joined by Marvyn Harrison, Chief Vision Officer at BELOVD to discuss the latest in the worlds of media and advertising.  North America to shed 10m pay-TV subscribers by 2029 [...]

• The Stack: TikTok May Face US Ban; Google & TikTok Make Updates to Comply with Digital Markets Act; Retail Sales Dip 

  11 months ago News

  

  This week, on The Stack: TikTok May Face US Ban; Google & TikTok Make Updates to Comply with Digital Markets Act; Retail Sales Dip  TikTok dominated news about social platforms this week. If passed, a newly proposed bill in the US [...]

• Quantcast Reveals Oscars Digital Engagement Suggests Success for Female Leads

  11 months ago News

  

  Female-fronted movies are proving most popular in the UK ahead of The Oscars this weekend, according to data released today (March 7th, 2024). However, Oppenheimer is widely expected to scoop the big prize, pointing at a disparity between what captures [...]

• Captify Expands Sustainability Offering with Green Media Product

  11 months ago News

  

  As part of its ongoing commitment to help clients significantly reduce the environmental impact of their campaigns, Captify, the leading search intelligence platform for the open web, today (March 7th, 2024) announced an expansion of its sustainability efforts through the [...]