Programmatic Training London - Your 2018 Data Strategy

Programmatic Training London - Thursday, 1 March 2018
ExchangeWire & The Programmatic Advisory bring you a half-day training course to help you prepare for 2018, with a focus on building and applying your data strategy in a post-GDPR world.

This training course will cover:
- An introduction to GDPR and what the regulation means for brands, agencies, tech companies and publishers
- The theory and principles behind building a competitive data strategy in a programmatic environment
- How to approach 1^st, 2^nd and 3^rd party data buying – considerations on bidding, optimisation and partnerships
- How to apply a data strategy in practice with considerations for different scenarios post-GDPR implementation (to include working group sessions)
- How a competitive data advantage will help you achieve your marketing goals and how to continually develop this through 2018 and beyond

This training course will be delivered by:
- Charlie Ashe, Client Partner @ The Programmatic Advisory
- Guy Beresiner – GDPR Consultant

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