MadTech Podcast

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  ExchangeWire on Google's Privacy Sandbox, Antitrust, and FAST

  On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join research lead Mat Broughton to discuss the upcoming rollout of Google's Privacy Sandbox; proposed antitrust measures to level the ad tech playing field; [...]

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  U of Digital's Shiv Gupta on Stopping Ad Fraud, Meta's Ad-Free Tier and the Microsoft Activision Deal

  In this episode of The MadTech Podcast, Shiv Gupta, founder at U of Digital, joins ExchangeWire's John Still and Ciarán O'Kane to discuss the staggering ad fraud statistics, Meta's plan to introduce an ad-free tier in the EU and Microsoft [...]

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  GiffGaff's Georgina Bramall on Retail Media Networks, UK Broadcasters' Move to CTV, and Authors Suing OpenAI

  In this episode of The MadTech Podcast, Georgina Bramall, marketing strategy director at GiffGaff, joins ExchangeWire's editorial lead Mariam Ahmad and research lead Mat Broughton to discuss IAB Europe's new guidelines for retail media networks, UK broadcasters' new CTV venture, [...]

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  The MadTech Podcast Special: The Unique Place of Programmatic Advertising in APAC

  In this special episode of The MadTech Podcast, James Parker, head of revenue and growth, SEA at MiQ, joins ExchangeWire's John Still to discuss programmatic advertising's unique place within the Asia Pacific region. Together, Parker and Still discuss programmatic trends in [...]

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  McCann World Group’s Ritu Lakhanpal on ‘Greenhushing’, a Social Commerce Ban, and Ad Trust

  On this week's episode of The MadTech Podcast, Ritu Lakhanpal, managing partner, McCann World Group, joins ExchangeWire research lead Mat Broughton and CSO Ciarán O'Kane to discuss 'greenhushing', Indonesia's plan to ban social commerce, consumers' trust in advertising, and more. Unilever [...]

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  The MadTech Podcast Special: Ad Tech Trends & the Data Landscape Across APAC and Beyond

  In this special episode of The MadTech Podcast, Kristina Prokop, chief operating officer and co-founder of Eyeota, joins ExchangeWire's editorial lead, Mariam Ahmad, to discuss the big data question. Together, Kristina and Mariam discuss what a cookieless future could look like [...]

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  TBWA\Asia’s Tessa Conrad on YouTube Shorts, Fake Ads, and Marketers’ View of TV

  On this week's episode of The MadTech Podcast, Tessa Conrad, head of innovation at TBWA\Asia, joins ExchangeWire head of content John Still and CEO Rachel Smith to discuss YouTube Shorts eclipsing long-form videos, the impact of fake ads, marketers' falling [...]

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  The MadTech Podcast Special: Brian Wieser on Advertising’s Biggest Opportunities

  In this special episode of The MadTech Podcast, Brian Wieser, ad tech luminary and founder of Madison and Wall, joins ExchangeWire CSO Ciarán O'Kane and head of content John Still to assess the current ad tech landscape and discuss some [...]

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  Zeotap’s Matt Bennathan on Infillion Buying MediaMath, TikTok’s Mixed Results, and AI Law

  On this week's episode of The MadTech Podcast, Matt Bennathan, senior vice president, global data at Zeotap, joins ExchangeWire research lead Mat Broughton and COO Lindsay Rowntree to discuss Infillion's purchase of MediaMath, TikTok's growth, UK AI law, and more. Infillion [...]

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  The MadTech Podcast Special: Building a Better Internet and Advertising Industry

  In this special episode of The MadTech Podcast, Yahoo's John McNerney (managing director, AUSEA) and Matt Farrington (APAC head of partnerships and investment) join ExchangeWire's John Still to discuss how to build a better internet and advertising industry. Together, McNerney, Farrington, [...]

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