MadTech Podcast

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  ThoughtLDR’s Tamara Sword on VR in the Metaverse, the DMA, and TikTok’s Gaming Channel

  On this week's episode of The MadTech Podcast, Tamara Sword, founder & MD at ThoughtLDR, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss the role of VR in the metaverse, the implementation of the EU's DMA, and TikTok's move [...]

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  The MadTech Podcast Special: The Biggest Opportunities for Agencies & Marketers in 2023

  On our eighteenth edition of The MadTech Podcast Special, Harriet Cunningham, UK sales director at Scibids, and Stefan Kurkic, head of programmatic at mSix&Partners, join ExchangeWire's Lindsay Rowntree to discuss some of the key areas for agencies and marketers in [...]

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  ExchangeWire on Apple’s Ad Move, ANA’s Transparency Challenge, and Amazon’s Clean Room

  On this week's episode of The MadTech Podcast, ExchangeWire's Lindsay Rowntree is joined by Rachel Smith and Ciaran O'Kane to discuss Apple's latest push into advertising, ANA's struggling audit into 'the ad tech tax', and Amazon's placement of its data [...]

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  Criteo’s Andy Stephen on Retail Media, Kroger-Albertsons, and Walmart

  On this week's episode of TheMadTech Podcast, Criteo’s managing director, UK Andy Stephen joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss retail media, the proposed USD$2.4bn (~£2bn) merger of Kroger and Albertsons, and Walmart's newly launched e-commerce platform 'Walmart [...]

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  Realm's Izzie Rivers on Outsourcing Marketing Support, Netflix Ads, and Marketing Budgets

  On this week’s episode of TheMadTech Podcast, Izzie Rivers, founder and CEO of Realm, joins ExchangeWire's Hannah Dillon and Lindsay Rowntree to discuss marketing agencies outsourcing content support, Netflix's launch of "Basic with Ads", and marketing budgets' expected growth despite [...]

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  Fifty's Simon Shaw on Digital Retail, the UK's Data Reform Bill, and Neeva's European Expansion

  On this week's episode of The MadTech Podcast, Fifty CEO Simon Shaw joins Ciaran O'Kane and Rachel Smith to discuss research suggesting retailers feel unprepared for the challenges of digital retail over the next 12 months, the UK government's decision [...]

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  Sitecore’s Paige O’Neill on Martech Use, Gen Z and Brands, and The Shift Away From Text

  On this week's episode of The MadTech Podcast, Paige O'Neill, chief marketing officer at Sitecore, joins ExchangeWire's Grace Dillon and John Still to discuss the under utilisation of martech, how brands can engage with Gen Z, the shift away from [...]

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  Wunderman Thompson's Kiesse Lamour on Retail Media, EU Law, and Adland’s Carbon Footprint

  On this week's episode of The MadTech Podcast, Kiesse Lamour, global head of media at Wunderman Thompson Commerce, joins ExchangeWire's John Still and Lindsay Rowntree to discuss the growth of retail media, the upcoming DSA and DMA, and the ad [...]

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  Fionn Hyndman on SVOD, Marketing Analytics, and PandaAds

  On this week's episode of The MadTech Podcast, digital consultant Fionn Hyndman joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the APAC SVOD market, the future of marketing analytics, and PandaAds.   APAC sustains its SVOD momentum Will such an explosion in [...]

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  ExchangeWire on Google's €25bn lawsuit, Meta's Responsible Innovation team, and Roblox

  On this week's episode of The MadTech Podcast, ExchangeWire's Hannah Dillon is joined by Lindsay Rowntree and Mat Broughton to discuss Google's latest run in with EU and UK regulators, Meta disbanding their Responsible Innovation team, and Roblox exploring advertising.   Google [...]

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