MadTech Podcast

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  M&S’s Alexander Williams on Netflix’s CPM, New EU Ad Rules, and Shopify Against Amazon

  On this week's episode of The MadTech Podcast, Alexander Williams, head of growth & personalisation at M&S, joins ExchangeWire's Mat Broughton and Rachel Smith to discuss Netflix's CPM, industry bodies' responses to new EU political ad rules, and Shopify warning [...]

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  VideoWeek’s Vincent Flood on Tencent’s Ad Move, Video Streaming, and Google’s New SDK

  On this week's episode of The MadTech Podcast, Vincent Flood, founder and editor-in-chief at VideoWeek, joins John Still and Lindsay Rowntree to discuss Tencent bringing ads to their short-form video service, video staying up as WARC revise their ad spend [...]

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  ExchangeWire on Retail, Social Commerce, and Unity Rejecting AppLovin

  On this week's episode of The MadTech Podcast, ExchangeWire's Hannah Dillon is joined by Rachel Smith and Grace Dillon to discuss current trends in retail post-lockdowns, social commerce after Facebook's decision to shutter Live Shopping, and AppLovin's offer to buy [...]

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  The MadTech Podcast Special: Radical Simplification

  On our seventeenth edition of The MadTech Podcast Special, Sonal Patel, MD Asia at Quantcast, joins ExchangeWire’s Ciarán O'Kane to discuss radical simplification in an age where there are more hurdles than ever to delivering great customer experiences and economic [...]

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  Spark Foundry's Azad Ali on the Fall of Q Commerce, Apple’s DSP, and Publisher Topics Woes

  In this week's episode of The MadTech Podcast, Azad Ali, head of performance insight at Spark Foundry, joins Grace Dillon and John Still to discuss the decline of rapid-delivery services, Apple's rumoured plans for a DSP, and publishers' concerns about [...]

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  HONOR’s Janine Liu on Google’s Cookie Delay, Meta’s Revenue Decline, and TikTok Music

  In this week's episode of The MadTech Podcast, Janine Liu, head of marketing, Germany at HONOR, joins Anne-Marie Sheedy and Mat Broughton to discuss Google delaying cookie deprecation again, Meta's first year-on-year revenue decline, and TikTok Music.   Google push cookie deprecation [...]

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  ExchangeWire on ADPPA, Amazon Buying One Medical, and S4 Capital

  On this week's episode of The MadTech Podcast, ExchangeWire's Grace Dillon, Rachel Smith, and John Still discuss the American Data Privacy and Protection Act, Amazon's acquisition of One Medical, and S4 Capital's drop in value.   US data privacy bill progresses to [...]

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  Silverbullet's Sandy Ghuman on Netflix-Microsoft, Video Podcasting, and a Google Break-Up

  On this week's episode of The MadTech Podcast, Sandy Ghuman, managing director at Silverbullet, joins ExchangeWire's John Still and Mat Broughton to discuss Netflix choosing Microsoft to build their ad-supported tier, Spotify making video podcasting more available, and Google offering [...]

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  AKA's Emily Hart on Longer TV Ad Breaks, Amazon Influencers, and a $5tn Metaverse Economy

  On this week's episode of the MadTech Podcast, Emily Hart, digital director at AKA UK, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss Ofcom mulling longer TV ad breaks, Amazon's investment in influencers to breach livestream shopping, and McKinsey [...]

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  H&M's Jan Montwill on PlayStation Plus, Ads on Deliveroo, and Calls to Cut Marketing Spend

  On this week's MadTech Podcast, Jan Montwill, global media manager at H&M, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss PlayStation's revamped Plus offering, Deliveroo upping their ad inventory, and the UK's cost of living tsar calling on businesses [...]

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