MadTech Podcast

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  Omnicom's Laura Collins on Delivery App Ads, Quartz’s Paywall Removal, and Data Ownership

  On this week’s episode of TheMadTech Podcast, Laura Collins, Digital Performance Director at Omnicom Media Group, joins ExchangeWire’s John Still and Rachel Smith to discuss Zapp's launch of an advertising platform, Quartz's decision to drop their paywall, and publishers' determination [...]

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  InMobi’s Philip Gale on The Metaverse; Gaming Ad Spend; and NFT Games

  On this week’s episode of TheMadTech Podcast, Philip Gale, Head of Agency Development, EMEA at InMobi, joins ExchangeWire’s Grace Dillon and Ciaran O’Kane to discuss the privacy implications of the metaverse. They also mull over low levels of gaming advertising [...]

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  Scibids' Harriet Cunningham on AI Regulation; Google’s Privacy Sandbox; and Attention Metrics

  On this week’s episode of TheMadTech Podcast, Scibids’ UK Sales Director Harriet Cunningham joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the impact of tighter AI restrictions. They also uncover the concerns that still remain over Google’s Privacy Sandbox, [...]

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  Thomson Reuters' Osita Osadebe on The Digital Markets Act; Apple; and Buzzfeed News

  On this week’s episode of TheMadTech Podcast, Reuters’ Programmatic Lead Osita Osadebe joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss the potential impact of the EU’s DMA legislation. They also get to the core of Apple’s latest privacy measures, [...]

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  Look Fabulous Forever’s Janis Thomas on Mobile Shopping; Streaming Services; and Netflix

  Janis Thomas, e-commerce & marketing director, Look Fabulous Forever joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the increase of mobile shopping in the UK; the rise in cost of streaming service subscriptions; and the introduction of advertising to [...]

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  Liz Salway on DNVBs; Consumer Habits; and Walmart

  Liz Salway joins ExchangeWire's Anne-Marie Sheedy and Lindsay Rowntree to discuss profit loss of digitally-native vertical brands; the new normal of consumer habits; and Walmart’s 2021 advertising revenue.   - Digitally-native vertical brands (DNVBs), companies that typically began online and operate via [...]

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  Mindshare UK’s Alexis Faulkner on Russian Disinformation; Data Location; and Talent Shortages

  Alexis Faulkner, chief digital officer, Mindshare UK, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss disinformation in Russia’s invasion of Ukraine, measures to prevent mobile location data transactions, and the disruption caused by US talent shortages.   - Disinformation has been, [...]

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  Emily Ad Woman's & The Women In Programmatic Network's Emily Palmer on Russian Ad Bans; AMP; and Google’s Checks

  On this week’s episode of TheMadTech Podcast, Emily Palmer, consultant at Emily Ad Woman and board member of The Women in Programmatic Network, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss Russian ad bans; Accelerated Mobile Pages; and Google’s [...]

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  ITV's Patrick Kelly on TV ads; IAB Europe; and Walgreens Advertising Group

  On this week’s episode of TheMadTech Podcast, Patrick Kelly, head of digital, ITV, joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce.   This week they cover: - Almost a third of TV ads play [...]

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  Creative: The Forgotten Marketing Fundamental

  Our fourteenth edition of The MadTech Podcast Special explores the role of creative within the marketing industry. In this episode, Oli Marlow Thomas, founder and CEO, Ad-Lib Digital, and Alex Robertson, head of marketing, Etihad Airways, joins ExchangeWire’s Lindsay Rowntree to [...]

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