MadTech Podcast

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  Footballco's James Lamon on Euro 2024 and the Power of Football for Brands

  Footballco's EVP of content and operations joins the pod to discuss Euro 2024, and how engaged fanbases make football an ideal home for smart brand activations. Euro 2024 is almost upon us. The tournament is set to be one of the [...]

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  MediaCorp's Raj Parekh on the Power of Branded Content

  ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content. On this episode of the MadTech Podcast Special, Raj looks at the power of branded content, the joy of good [...]

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  The Telegraph’s Karen Eccles on Publishers’ Print Revenue Decline, MFA Sites and Political Ads Moving Away From Microtargeting 

  In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph. They delve into a publisher-focused conversation, exploring publishers’ decline in print revenue, how MFA’s are affecting the online publishing industry, and [...]

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  ExchangeWire on PayPal’s Ad Network Plans, Ethics Surrounding OpenAI and TikTok’s Future in the US 

  In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Lindsay Rowntree and John Still to discuss the latest in the media and marketing space.  They discuss PayPal’s plans to build an ad network, the latest news [...]

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  Kinesso’s Madelin Farrington on Netflix’s New Ad Server, Google’s AI-Enhanced Search and AI vs Journalism 

  In this episode of The MadTech Podcast, ExchangeWire’s Anne-Marie Sheedy and Rachel Smith are joined by Madelin Farrington, head of client solutions at Kinesso to discuss the latest in the ad tech landscape.  They take a look at Netflix’s new ad [...]

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  The Responsible Marketing Agency’s Hannah Mirza on the UK Exiting Recession, Sustainable Ad Tech Partnerships, and Reddit’s New Content Policy 

  On today’s episode of the MadTech Podcast, ExchangeWire’s John Still and Lindsay Rowntree are joined by Hannah Mirza, CEO at The Responsible Marketing Agency to discuss the latest in the worlds of media and marketing.  They delve into the UK’s recent [...]

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  Publicis Media's Jane Holding on Evolving Agency & Client Relationships

  In this podcast special, ExchangeWire COO Lindsay Rowntree is joined by Jane Holding, chief client officer at Publicis Media UK.  They delve into the topic of agency/client relationships, exploring how they’re evolving in today’s rapidly changing landscape. Jane expands on:  The key [...]

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  The Mars Agency’s Katrina Smart on Twitch’s Short-Form Video, Roblox’s Immersive Ads, and Social Media’s Soaring Ad Spend 

  On this MadTech Podcast episode, Anne-Marie Sheedy is joined by Mat Broughton and Katrina Smart, Commerce Director Europe at The Mars Agency to explore the latest news in media and marketing.  They take a look at Twitch's entrance into the world [...]

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  Sport Design Australia’s Ryan Ellul on Harnessing Sports for Marketing and Investing in Longterm Brand Alignment 

  In this special episode of the MadTech Podcast, ExchangeWire’s Head of Content John Still is joined by Ryan Ellul, Co-Founder and Sport, Marketing & Commercial Leader at Sport Design Australia.  John and Ryan delve into a sports-inspired conversation, expanding on:  How brands [...]

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  Behave's Lea Karam on EU vs Meta, X's CTV Ambitions and TikTok Lite

  On this week's MadTech Podcast, host John Still is joined by ExchangeWire's Lindsay Rowntree and special guest Lea Karam, Consulting Director, Behave, part of Total Media Group Listen in as they discuss a new investigation into Meta's data collection, X's venture [...]

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