MadTech Podcast

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  The MadTech Podcast Special LIVE: Cannes Social 2024

  In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, [...]

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  BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation 

  On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team and how they work with brands and sponsors.   Jasmine also expands on the importance [...]

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  TripleLift’s Airey Baringer on Embracing Programmatic Innovation 

  In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation.  Their discussion delves into the research findings gained from TripleLift’s Global Innovation Readiness Scorecard, shedding [...]

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  ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures  

  In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech.  They discuss the UN secretary general’s calls to [...]

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  Footballco's James Lamon on Euro 2024 and the Power of Football for Brands

  Footballco's EVP of content and operations joins the pod to discuss Euro 2024, and how engaged fanbases make football an ideal home for smart brand activations. Euro 2024 is almost upon us. The tournament is set to be one of the [...]

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  MediaCorp's Raj Parekh on the Power of Branded Content

  ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content. On this episode of the MadTech Podcast Special, Raj looks at the power of branded content, the joy of good [...]

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  The Telegraph’s Karen Eccles on Publishers’ Print Revenue Decline, MFA Sites and Political Ads Moving Away From Microtargeting 

  In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph. They delve into a publisher-focused conversation, exploring publishers’ decline in print revenue, how MFA’s are affecting the online publishing industry, and [...]

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  ExchangeWire on PayPal’s Ad Network Plans, Ethics Surrounding OpenAI and TikTok’s Future in the US 

  In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Lindsay Rowntree and John Still to discuss the latest in the media and marketing space.  They discuss PayPal’s plans to build an ad network, the latest news [...]

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  Kinesso’s Madelin Farrington on Netflix’s New Ad Server, Google’s AI-Enhanced Search and AI vs Journalism 

  In this episode of The MadTech Podcast, ExchangeWire’s Anne-Marie Sheedy and Rachel Smith are joined by Madelin Farrington, head of client solutions at Kinesso to discuss the latest in the ad tech landscape.  They take a look at Netflix’s new ad [...]

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  The Responsible Marketing Agency’s Hannah Mirza on the UK Exiting Recession, Sustainable Ad Tech Partnerships, and Reddit’s New Content Policy 

  On today’s episode of the MadTech Podcast, ExchangeWire’s John Still and Lindsay Rowntree are joined by Hannah Mirza, CEO at The Responsible Marketing Agency to discuss the latest in the worlds of media and marketing.  They delve into the UK’s recent [...]

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