MadTech Podcast

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  Dexerto's Jonathan Kitchen on Taylor Swift's Music Leaving TikTok, Social Media Trends, and Amazon's New Ad Deal

  ExchangeWire’s Mariam Ahmad and Lindsay Rowntree are joined by Jonathan Kitchen, Head of Sales, EMEA at Dexerto, to discuss the biggest news in the ad tech world. What Removing Taylor Swift, Drake And More Means For TikTok—And Users (Forbes) Who needs who [...]

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  Jungle Creations' Anna-Lee Bridgstock on Netflix’s Streaming Smackdown, Amazon Prime Video & the AI Legal Space  

  ExchangeWire’s John Still and Mat Broughton are joined by Anna-Lee Bridgstock, Executive Director, Data & Product at Jungle Creations, to discuss the biggest news in the ad tech world.  Tune in to hear this week’s discussion on Netflix’s decade-long WWE deal, [...]

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  MadTech Podcast Special: ExchangeWire's Industry Review 2024

  ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem. In this special episode of the MadTech Podcast, ExchangeWire's Lindsay Rowntree, Rachel Smith, Ciaran O'Kane and John [...]

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  Digital Willow's Amber Williamson on TikTok Gaining Favour as a Search Engine, Greenwashing in Ads, and Meta's New AI

  ExchangeWire’s Mariam Ahmad and John Still are joined by CEO of Digital Willow, Amber Williamson, to take on the biggest news across media, marketing and ecommerce this week. TikTok gains favour among Gen Z over Google for searches (eMarketer) Are we seeing [...]

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  The MadTech Podcast Special: Attention in Advertising

  In this special episode of The MadTech Podcast, Richard Ottoy, general manager EMEA, Sharethrough, and Adam Morton, chief product officer, UM London, join ExchangeWire's research lead Mat Broughton to discuss the growth and role of attention within digital advertising. Following research [...]

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  Zenith's Daniel Sichel on Referral Traffic Decline, AI and Inequality, and Ecommerce Rivals

  ExchangeWire’s John Still and Lindsay Rowntree are joined by Daniel Sichel, Global Digital Performance Lead at Zenith, to take on the biggest news across media, marketing and ecommerce this week. Publishers are concerned about the sharp decline in referral traffic from [...]

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  Ad Tech Evolution: Audigent on Mastering Curation in 2024 and Beyond

  "If curation is the answer, then what is the question?" In this special MadTech Podcast episode, we attempt to answer the question of what exactly curation is, and why it will be such an important component for ad tech in 2024. [...]

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  Be A Bear's Max Maharajh on the Cookieless Landscape, ASA Ad Censorship & the Future of GPTs

  Be A Bear's Max Maharajh joins ExchangeWire CEO, Rachel Smith, and COO, Lindsay Rowntree to discuss all the latest from the worlds of media, marketing and commerce. This week's stories covered Google's Chrome cookie deprecation, the ASA's ad censorship, OpenAI's [...]

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  Digital Advertising in 2024: Who’s in Charge?

  In a rapidly evolving, increasingly complex, and highly competitive industry, who really holds the reins of power? As the landscape shifts, the question arises: Who bears the responsibility for molding the future of digital advertising? In this special episode, Karan Singh [...]

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  ExchangeWire on Amazon Adding Ads to Prime Video, NYT Suing OpenAI, and E-Commerce Brands Facing Tax Reporting

  It was a content team special on this week's episode of The MadTech Podcast - ExchangeWire's research lead Mat Broughton and editorial lead Mariam Ahmad join head of content John Still to discuss Amazon's ad-tier Prime Video streaming service; New [...]

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