×

Company details

« Back to Cookieless Targeting

Adelaide

Categories:
AI & Machine Learning; Contextual; Cookieless Targeting; Identity Solution Provider; Measurement, Attribution & Analytics; CTV, OTT & Video
Website:
adelaidemetrics.com
Email:
zach@adelaidemetrics.com
Geography:
North America
Location:
Specialism:

Articles

Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights
View all

PressBox

Brands Achieve Significant Gains in Media Quality & Performance with Adelaide’s Attention Pre-Bid Segments
Adelaide Secures $1.4m (£1.079m) Seed Expansion Led by Aperiam Ventures to Advance Attention Measurement & Activation
Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita
Adelaide Strengthens Team with Claire Browne as New Head of Research
Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio Partners
View all

Company description

Adelaide is a leader in the rapidly growing field of evidence-based media quality measurement. Adelaide’s attention-based metric, AU, helps advertisers make better media investment decisions. AU is an omnichannel metric that evaluates thousands of signals to predict a placement's propensity to capture attention and contribute to more efficient outcomes. Since 2019, Adelaide has enabled the world’s top brands to understand media quality across their entire media spend and uncover valuable optimization opportunities to reduce waste and drive better results. Named after the global epicenter of evidence-based marketing in southern Australia, Adelaide is headquartered in New York City.