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Company details

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Amplified Intelligence

Categories:
AI & Machine Learning; Measurement, Attribution & Analytics; Media Buying; CTV, OTT & Video
Website:
amplifiedintelligence.com.au
Email:
hello@amplifiedintelligence.com.au
Geography:
APAC EMEA LATAM North America
Location:
Specialism:

Articles

Predictions 2022: Media Buying & Brand Marketing
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PressBox

Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member
Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising
Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture Tool
Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%
Amplified Intelligence Launches New Self-Serve Measurement Tool 
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Company description

Amplified is a global leader in the research and measurement of online human attention -- the most valuable and important indicator of ad success. The company’s pioneering AI-powered technology, world-leading research and easy-to-use media planning platform help brands and agencies run more efficient, impactful and successful ad campaigns. Created in Adelaide, Australia, in 2017 by Professor Karen Nelson Field -- a globally acclaimed author and media science pioneer -- the company’s mission is to revolutionise the way media is traded to focus on attention, making it fairer and more accountable. Clients include Mars, Unilever, Dentsu Aegis and PHD Media.