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Chalice AI

Categories:
AI & Machine Learning; Advertiser Ad Server; Consent Management, Privacy & Compliance; Cookieless Targeting; Data Activation; Media Buying; Performance Marketing Services; Demand-Side Platform; Supply-Side Platform; CTV, OTT & Video
Website:
chalice.ai
Email:
freddie@chalice.ai
Geography:
EMEA North America
Location:
Specialism:
“For this campaign, we aimed to go beyond traditional metrics like video completion rate and focus on what truly matters - driving brand lift. Chalice’s custom algorithms allowed us to dynamically refine our strategy, ensuring every impression contributed to meaningful brand impact and aligned with our long-term brand goals”
— Nick Holt-Taskey - Programmatic Media Manager at HP

Company description

Chalice AI specialises in providing custom AI tailored to marketers' needs. These algorithms, built using clients' first-party data combined with third-party data and advanced AI, maximise outcomes and integrate seamlessly with major buying platforms. This approach ensures that brands have complete control over their advertising strategies, aligning with their values and risk tolerance.