Curation is causing much discussion across the industry at the moment, and it's one of our key pillars for Industry Review 2025. Want to have your say? Some believe it has the potential to become a one-size-fits-all solution for ad targeting. [...]

As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can define the future of ad measurement In his latest MadTech Sketch, in association with Quantcast, Ciarán O'Kane takes a look at [...]

Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on everyone's minds - will it define 2025? Cookies are staying, but the privacy toothpaste is well and truly out of the [...]

In today's ExchangeWire Digest: Bountiful Cow launches tool for “brand unsafe” inventory; Sky losses double to £224m; and IPG unifies data efforts. Independent media agency Bountiful Cow has announced the launch of a programmatic tool designed to buy quality inventory previously [...]

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more. CTV is one of the hottest topics in the industry, [...]

The hotly-anticipated MadTechMoney event returns with a stellar line-up this week. We caught up with First Party Capital's Managing Director Rich Ashton to discuss the event, ad tech M&A, and much more... How would you best summarise the MadTechMoney event? The only [...]

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at attention - is it the measurement of the future? Headlines are meant to grab attention, but in 2024 it’s [...]

ExchangeWire’s Industry Review is back, as we look at the top trends for an pivotal year. Today, we’re taking a look at AI - can its rise and rise continue? A year on from AI’s mainstream, headline grabbing emergence, the media [...]

In today's Digest: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenues; ITV seeks Head Of Generative AI Innovation to drive AI-driven content creation. AI-powered search engine Perplexity is reportedly looking to raise up [...]

ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2025, globally. [...]