Meta's Evelina Lye on the Potential of Web3
In this latest VoxPop, Evelina Lye, co-founder of UNTAM3D and head of marketing for creators and media, APAC at Meta, joins ExchangeWire's John Still to discuss the practical use cases for web3 and the current barriers to entry to the [...]
Disney Pulls Plug on the Metaverse; AOP Calls out Publisher Data Misuse
In today's ExchangeWire news digest: Disney shutters its metaverse unit; the AOP takes a stand against "unscrupulous" tech vendors' use of publisher data; and Gopuff relies on rivals firms to help with deliveries. Disney closes metaverse unit Walt Disney Co. has shuttered [...]
First Citizens Buy SVB; Twitter Value Declines
In today's ExchangeWire news digest: First Citizens agree to buy SVB; Twitter's value more than halves and the firm's source code is leaked; and the CMA update their provisional findings from their probe into Microsoft's planned purchase of Activision Blizzard. SVB [...]
Unlocking the True Revenue Potential of Retail Media
In this exclusive byline, Julie Jeancolas, Global Head of Product, Strategy & Partnerships - Retail Media & Personalisation at dunnhumby outlines how retailers can make the most of the rapidly growing retail media opportunity. How fast things change. As recently as [...]
How Data is Shaping Dynamic DOOH
As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity. Research from Nielsen claims that OOH advertising is “the most effective offline medium in driving online activity” and can deliver [...]
The Stack: TikTok Banned from Government Devices in UK, Pledges to Protect User Data
This week: TikTok banned from UK ministers' devices, promises new measures to protect user data... Another testing week for TikTok began with the UK becoming the latest government to ban the platform from work devices (sorry, Nadine). Undeterred, the platform pled its case [...]
The MadTech Sketch: Dissecting the Pmax Sausage
The MadTech Sketch is back, and this time Ciarán O’Kane has turned his attention to Google’s Performance Max. The use of “AI” in digital ad buying has moved up a few gears of late. Google is leading the charge with its [...]
The Road to ATS Singapore: What's Shaping APAC in 2023
For this week's The MadTech Podcast, we're bringing you the highlights from the panel discussion from The Road to ATS Singapore. At this exclusive event, our expert panel shared their perspectives on what areas are shaping APAC in 2023. Panel Lindsay Rowntree, COO, ExchangeWire (moderator) Caroline [...]
Tencent Shows Recovery as Revenue Grows; Shein to be Investigated in South Africa
In today's ExchangeWire news digest: China's Tencent shows signs of recovery as it reports 0.5% revenue growth; South African authorities launch an investigation into fast-fashion giant Shein; and the SEC charges eight celebrities over their endorsement of cryptocurrencies. Tencent revenue up [...]
Why Digital Out-of-Home is Fundamental to your Multi-Channel Strategy
In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [...]
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