Dmitry Shishkin on User Needs and How They Inform Content Strategies
In this latest VoxPop, Dmitry Shishkin, independent digital consultant, joins ExchangeWire's head of content to discuss how user needs can inform content strategies. In this session, Shishkin and Still discuss: How to identify user needs within the context of ad tech and why [...]
DOJ Sues Google to Challenge Market Dominance; ByteDance Pushes Douyin into China's E-Commerce Sector
In today's ExchangeWire news digest: the US Justice Department takes legal action against Google; ByteDance-owned Douyin makes major strides into China's e-commerce industry; and Apple bolsters its offerings to distance itself from Google. DOJ sues Google to break up ad business The [...]
The Evolution of Commerce Media in Europe
Commerce media has undoubtedly been one of the most eagerly-discussed emerging sectors in the advertising industry over the course of last year. Global and local brands are keenly exploring how to advertise through the channel, given that it offers marketers [...]
The MadTech Podcast Special: Demystifying Web3
On our twenty-first edition of The MadTech Podcast Special, Women of Web3's Niamh Linehan joined ExchangeWire head of content John Still to discuss what Web3 is, the possibilities it presents, and how Women of Web3 are seeking to make the [...]
Is Web3 the next phase of the internet - or just a phase?
Discussions around Web3 have really picked up pace. Whether it's just dipping their toes in blockchain, or taking the plunge into the metaverse, many brands and advertisers have started to take the opportunities seriously. The medium’s most ardent supporters tout [...]
Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong
In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April. Microsoft expands OpenAI partnership Tech [...]
Alphabet Cuts 12,000 Jobs; South Africa Implements Warnings on Crypto Ads
In today's ExchangeWire news digest: Google-parent Alphabet announces 12,000 jobs have been cut; South Africa implements mandatory warnings on crypto ads; and the UK government awards the Digital Growth Grant to Barclays Eagle Labs. Fresh wave of job cuts at Alphabet Google-parent [...]
The Stack: China Eases Crackdown on Alibaba, while Retailer Brings BNPL to Europe
This week: China to take “golden shares” of Alibaba as the e-commerce giant ventures into BNPL. Alibaba dominated headlines early this week, with reports that China was set to take shares of roughly 1% in the Hangzhou-based firm, alongside rival Tencent. [...]
IAB Europe's Daniel Knapp on Future Conversations in Commerce Media
In the fourth exclusive VoxPop in the ExchangeWire RetailMediaHub, in association with PubMatic, Daniel Knapp, chief economist at IAB Europe, details how commerce media is set to evolve, and what will define conversations in the sector over the coming years. In [...]
Oracle’s Addy Cutts on TrustPid, Post-Cookie Identifiers, and Trovo’s Uplify Partnership
On this week's episode of The MadTech Podcast, Addy Cutts, regional director, APAC, at Oracle joins ExchangeWire CRO Anne-Marie Sheedy and CEO Rachel Smith to discuss TrustPid, finding the right post-cookie solutions, Trovo and Uplify's partnership, and more. European telcos [...]
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