Injecting Sustainability into Digital Advertising - Q&A with Greenbids
In this exclusive Q&A, ExchangeWire speaks to Guillaume Grimbert, CEO and co-founder of Greenbids on how sustainability can be pursued effectively alongside business outcomes in digital advertising. Is digital advertising compatible with a sustainable society? Advertising in its current form is not [...]
Apple Unveils New VR Headset; SHEIN Launches ESG-Focused Roadmap
In today's ExchangeWire news digest: Apple reveals its news VR headset; SHEIN launches a new ESG focused framework; and security firm De.Fi reports crypto investors lost millions to scams. Apple announces new VR headset Apple has revealed its new virtual reality headset, [...]
Viaplay Ousts CEO as Revenue Plunges; ITV & Publicis Media Launch Addressable Audience Partnership
In today's ExchangeWire news digest: Viaplay drops its CEO as it reports a disappointing quarter; ITV and Publicis Media collaborate to launch an addressable audience partnership; and Twitter hires a former NBCUniversal exec as its head of brand safety departs. Viaplay [...]
Purpose Disruptors' Jonathan Wise Shares His Vision for a Sustainable Ad Industry
"As the architects of desire, we in the ad industry shape what people believe to be important, and this has a consequence." Jonathan Wise, Co-Founder of Purpose Disruptors, discusses why there is no better time than now for the ad industry [...]
As the Industry Evolves, so Does the Value of Contextual Targeting
Ahead of this year's ATS London, Bill Swanson, SVP of EMEA at Connatix analyses how the value of contextual targeting has evolved in tandem with the digital advertising industry. The digital advertising space is always evolving. Between adjustments to the IAB [...]
Copa90’s Charlotte Thomson on YouTube, TikTok, and Women’s World Cup Broadcast Rights
On this week's episode of The MadTech Podcast, Charlotte Thomson, head of women's football at Copa90, joins ExchangeWire's head of content John Still and COO Lindsay Rowntree to discuss DAZN's use of YouTube to grow the UWCL, Burnley FC Women's [...]
The Stack: Meta Lobbied Ireland Over Data Transfers; TikTok Creator Info Stored in China
This week: Meta lobbied Irish ministers over data transfers, TikTok stores some creators' information in China... Another eventful week for social media giants began with reports that Meta has lobbied Irish authorities over the transfer of European Facebook users' data to [...]
Connatix's Bill Swanson on the Evolution of Contextual Targeting
Speaking ahead of ATS London 2023, Bill Swanson, SVP EMEA at Connatix, dives in to the evolution of contextual targeting. In this voxpop, Swanson details: How contextual targeting compares to alternatives in the post-cookie era Challenges faced by contextual How the industry can work [...]
Shula Sinclair Shares Insights on the Trials and Possibilities of Marketing to Gen Z
Ahead of her appearance at ATS London, CSO EMEA at mSix&Partners, Shula Sinclair, dissects the strategies and techniques that brands can employ to successfully engage with Gen Z. During this VoxPop, Shula discusses: Bridging the gap between technical and creative aspects [...]
The MadTech Sketch: The Cookie Cliff Is Coming. What Are You Going To Do Now?
The cookie deprecation date has been confirmed – so what's next? In the latest MadTech Sketch, Ciarán O'Kane breaks down the addressable web. Google announced last week that it will not be moving the date for third-party cookie (3PC) deprecation in [...]
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