Why Digital Out-of-Home is Fundamental to your Multi-Channel Strategy
In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [...]
The MadTech Podcast Special: SCMP's Kevin Huang on Data, Transparency and Quality Journalism
South China Morning Post's Chief Operating Officer joins ExchangeWire's John Still to discuss how the 120-year old publisher has made waves in a digital world. In this episode, Huang dives into the importance of adaptability in a digital world, accuracy and [...]
Billion Dollar Boy's Thomas Walters on the UK Creative Sector, SVB, and Spotify
On this week's episode of The MadTech Podcast, Thomas Walters, founder and Europe CEO of Billion Dollar Boy, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss the UK's creative sector, HSBC rescuing SVB UK [...]
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